Companies with e-commerce sites must deliver personalized experiences to engage customers and guide them to take the right actions. Digital personalization is the key to tailoring web experiences to visitors’ unique preferences and needs. With data-driven experiences, you’ll give each customer the right content and recommendations to increase their chances of making a purchase. Your customers will discover relevant new products to drive more conversions and loyalty for your business.
Take personalization to the next level with advance technology. When user bases and product sets are large, use big data platforms to capture highly granular behavior. Optimize content in real-time with AI. Collaboratively filter content to tailor experiences using sophisticated algorithms.
Tailor experiences even when visitors are anonymous and data is limited. By taking limited data captured from anonymous visitors, then integrating it with third-party data and online behavior from known customers, you can deliver personalized experiences for anonymous visitors.
Most B2B buyers rely on the ‘voice of the web’ to evaluate sellers, creating a footprint of data on buyers’ interests. To drive sales, companies must use these data trails to understand buyers’ needs, identify the right leads, and reach out to them on their terms with timely and contextually relevant information and offers.
With AI and analytics, your company can understand buyer behavior—before, during, and after the purchase—to drive smart interventions at key stages of the buying journey. You can use analytics on browser behavior to identify and prioritize high-quality leads. You can leverage AI to identify next best actions and deliver personalized communications to drive sales.
That’s how data can help your company take control of the B2B buying journey. It will empower your marketing, sales, and product teams to work together to influence sales in your favor, all while reducing sales cycle times.
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Sankar Narayanan (SN)
Chief Practice Officer
- AI led business and functional transformation
- Hi-Tech, Media & Broadcasting, Industrial engineering
- Sales & Marketing Effectiveness, Customer experience, Digital Strategy
- Leads US practice in FS, Telecom and Retail
- Expertise in customer, digital, sales & marketing analytics
- Applying AI & Big Data technologies to deliver long term, sustainable values
- Customer Relationship and Lifecycle management for Retail banking
- Customer and Site level experimentation
- Combining AI, Engineering and Design to build Products for large scale analytics delivery
- Driving transformation across strategic areas.
- Leading consulting solution & platform development with AED integration.
- Orchestrate recovery by reimagining business model & operations.
- Leads AI based digital optimization and personalization capabilities
- Drive AI industrialization across FSI & TMT domain
- SME for contact center problems focused on customer experience and cost optimization