Featured Solutions

Tailor customers’ digital experiences to drive conversions and loyalty

Tailor customers’ digital experiences to drive conversions and loyalty

Companies with e-commerce sites must deliver personalized experiences to engage customers and guide them to take the right actions. Digital personalization is the key to tailoring web experiences to visitors’ unique preferences and needs. With data-driven experiences, you’ll give each customer the right content and recommendations to increase their chances of making a purchase. Your customers will discover relevant new products to drive more conversions and loyalty for your business.

Take personalization to the next level with advance technology. When user bases and product sets are large, use big data platforms to capture highly granular behavior. Optimize content in real-time with AI. Collaboratively filter content to tailor experiences using sophisticated algorithms.
Tailor experiences even when visitors are anonymous and data is limited. By taking limited data captured from anonymous visitors, then integrating it with third-party data and online behavior from known customers, you can deliver personalized experiences for anonymous visitors.

Tailor customers’ digital experiences to drive conversions and loyalty

Take control of the B2B buying journey using analytics and AI

Most B2B buyers rely on the ‘voice of the web’ to evaluate sellers, creating a footprint of data on buyers’ interests. To drive sales, companies must use these data trails to understand buyers’ needs, identify the right leads, and reach out to them on their terms with timely and contextually relevant information and offers.

With AI and analytics, your company can understand buyer behavior—before, during, and after the purchase—to drive smart interventions at key stages of the buying journey. You can use analytics on browser behavior to identify and prioritize high-quality leads. You can leverage AI to identify next best actions and deliver personalized communications to drive sales.
That’s how data can help your company take control of the B2B buying journey. It will empower your marketing, sales, and product teams to work together to influence sales in your favor, all while reducing sales cycle times.

Case Studies

  • Enhancing customer experience by bringing together AI, Engineering, and Design
    6 min. read

    Enhancing customer experience managment by bringing together AI, Engineering, and Design

    Understand customer experience management in real-time & identifying its key drivers. Fractal provided end-to-end solutions on the Google Cloud Platform, bringing together AI, engineering, and design components.

    The Big Picture Our client is one of Europe’s leading media, entertainment, and communications business, serving a multi-million customer base and providing a wide range of products across television, broadband, and...

  • Scaling behavioral science interventions to drive engagement and measurable impact in self-learning
    2 min. read

    Scaling behavioral science interventions to drive engagement and measurable impact in self-learning

    Self-learning mobile applications have revolutionized access, however it is not enough for learning and behavior change. Find how to translate intentions to action.

    The Big Picture The need to drive impact in the self-learning space is imperative, and while there has been a flurry of activities, initiatives, and products with high intentions and passion for change in this space,...

  • Use automation to scale up services and manage growing demand
    2 min. read

    Use automation to scale up services and manage growing demand

    A consulting company uses a suite of scaled data products to expand reach and speed to market.

    The Big Picture A consulting company, providing services to card issuers, acquirers, and retailers across the globe, wanted to systematically scale up its services to manage fast growing demand. Its approach of...

  • Determine the contributions of media and the drivers of sales
    2 min. read

    Determine the contributions of media and the drivers of sales

    For a tech leader, MMM suggests volume growth by optimizing TV GRP laydown and reinvesting in TV ads.

    The Big Picture A leading technology company was looking to break down the sales of their gaming product into contributions from marketing and promotional activity, and those coming from other base activity. It also...

  • Understand and predict key drivers of customer satisfaction
    2 min. read

    Understand and predict key drivers of customer satisfaction

    A tech leader identifies drivers of satisfaction by segment and predicts impacts of investments.

    The Big Picture One of the world’s largest tech companies was looking to better understand the key drivers of its customer and partner experience program. The company was already tracking customer and partner...

  • Drive better strategic decisions with analytics for customer insights
    2 min. read

    Drive better strategic decisions with analytics for customer insights

    A top technology company transformed analytical capabilities for insights on strategic questions.

    The Big Picture: A Fortune 50 technology company saw a compelling opportunity to use existing enterprise data to answer key strategic questions about its customers, products, geography, and sales channels. It recognized...

Our People

  • Sankar Narayanan (SN)

    Sankar Narayanan (SN)

    Chief Practice Officer

    • AI led business and functional transformation
    • Hi-Tech, Media & Broadcasting, Industrial engineering
    • Sales & Marketing Effectiveness, Customer experience, Digital Strategy
    Sankar Narayanan (SN)
    • AI led business and functional transformation
    • Hi-Tech, Media & Broadcasting, Industrial engineering
    • Sales & Marketing Effectiveness, Customer experience, Digital Strategy
  • Arpan Dasgupta

    Arpan Dasgupta

    Client Partner

    • Leads consulting in FS, Telecom & Retail
    • Deep experience in delivering AI-driven transformation in frontline strategies with focus on customer personalization & digitization
    Arpan Dasgupta
    • Leads consulting in FS, Telecom & Retail
    • Deep experience in delivering AI-driven transformation in frontline strategies with focus on customer personalization & digitization
  • Devendra Vanjara

    Devendra Vanjara

    Client Partner

    • Leads US practice in FS, Telecom and Retail
    • Expertise in customer, digital, sales & marketing analytics
    • Applying AI & Big Data technologies to deliver long term, sustainable values
    Devendra Vanjara
    • Leads US practice in FS, Telecom and Retail
    • Expertise in customer, digital, sales & marketing analytics
    • Applying AI & Big Data technologies to deliver long term, sustainable values
  • Bhaskar Roy

    Bhaskar Roy

    Client Partner

    • Leads Customer Analytics practice
    • Delivering top-line/bottom-line impact leveraging AI & advanced analytics across Tech, Telecom, Banking, Retail, Industrial IoT & FS industries
    Bhaskar Roy
    • Leads Customer Analytics practice
    • Delivering top-line/bottom-line impact leveraging AI & advanced analytics across Tech, Telecom, Banking, Retail, Industrial IoT & FS industries