Improved employee morale
Better community spirit
Higher job satisfaction
The challenge
Inefficient manual milestone celebrations
The CPG giant relied on a slow, error-prone manual process for employee milestones (birthdays, anniversaries, etc.). Gathering wishes, emails, and presentations took time. Security limited better tools, causing inconsistent, frustrating communication across teams.
Key challenges
Security limits
Slow manual tracking
Generic and error prone marketing
Inconsistent methods and updates
The solution
Human-centered design on Azure
Custom celebration boards
Unique, tailored to each person
Reflected individual tastes
Made each event special
Rich media sharing
Supported photos, videos, GIFs
ReactJS app for easy uploads
More engaging celebrations
Secure azure hosting
Key Vault for data protection
Reliable platform performance
Azure Blob for safe media storage
User-focused approach
Encouraged early adoption
Empathy-driven design choices
Intuitive, visually appealing design
Implementation approach
1
Empathy-driven design
Focused on user needs, emotions
Built for easy user adoption
Highly personalized experience
2
Scalable Azure tech
Data Factory for smooth data flow
SQL for strong data storage
Handled many global users
3
Engaging Web app
Built with user-friendly ReactJS
Simple media uploads, sharing
Visually appealing design
4
Secure and stable
Azure Blob for protected media
Key Vault for sensitive info
Reliable app performance
The impact
Global engagement and fast user growth
Global user growth
From 250 to 11,000+ users
Capacity for 107,000 worldwide
Shows platform scalability
Boosted engagement
1,200+ celebration boards created
15,000+ posts shared by teams
Stronger sense of community
Rapid user adoption
3,000+ users in first 8 months
Doubled in next 4 months
Quadrupled in following 4
Looking ahead
More personalization
Further refine celebrations for individual employees
Feature expansion
Add new ways to recognize and appreciate contributions
System integration
Connect with HR tools for smoother workflows overall
