We are an inter-disciplinary team of Behavior Architects, UX, UI Designers & Information Designers, Design Researchers & Strategist. We are spread across 5 continents and 22 cities around the world.
We design for audacious possibilities fusing emotions with data and AI.
Our expertise
Human Centered AI
Organizational Change for AI
Accelerate Design with Gen AI
Case Studies
Tackling road accidents with behavioral science
Decoding and influencing mis-selling
Influencing Digital consumer packaged group shoppers
HIV prevention with adolescent girls and young women
Maternal and neonatal child health
Male circumcision for HIV prevention
Case Studies
Tackling road accidents with behavioral science
Decoding and influencing mis-selling
Influencing Digital consumer packaged group shoppers
HIV prevention with adolescent girls and young women
Maternal and neonatal child health
Male circumcision for HIV prevention
Our Accelerators
Behavior Architecture™
Our pioneering approach to understand human behavior that drives decision making.
Phi Design System
Our very-own, one of a kind enterprise design system for the world of data analytics and AI.
EthnoLab™
Our gamified ethnographic tool that unpacks behavioral levers behind human decision making.
learn with us
learn with us
Human Decision Making and its Biases
Uncover the intricacies of human decision making and embark on an exploration of human decision making.
Behavior Architecture – Understanding Human Behavior
Explore the fascinating world of human behavior and the reasons behind our difficulties in understanding it. Learn how to better understand and influence human behavior.
Design Thinking for Data Professionals
Master decision-making insights, prototype creation, user testing, and innovation in our ‘Design Thinking for Data Professionals’ course.
White papers
Cracking the behavior code: Real-world applications of behavioral data analytics
Leading tech adoption: A strategic guide for C-Suite executives
Enterprise UX through the lens of 12 Archetypes
White papers
Cracking the behavior code: Real-world applications of behavioral data analytics
Leading tech adoption: A strategic guide for C-Suite executives
Enterprise UX through the lens of 12 Archetypes
Our Perspective
Our Perspective
OUR TEAM
Our Leaders
Benis Kumar Moses
Benis Kumar Moses
Client Partner
Biju Dominic
Biju Dominic
Chief Evangelist
Francesca Passoni
Francesca Passoni
Client Partner
Raj Aradhyula
Raj Aradhyula
Chief Design Officer
Ramchand Matta
Ramchand Matta
Principal Consultant
Ram Prasad
Ram Prasad
CEO- Final Mile
Shreya Shah
Shreya Shah
Principal Design Consultant
Visvapriya Sathiyam
Visvapriya Sathiyam
Principal Design Consultant
Want to talk more
about humanizing AI?