How emotions can change your business

How emotions can change your business

Integrating behavioral science and data science to design AI solutions for better adoption

Integrating behavioral science and data science to design AI solutions for better adoption

Bridging the human-AI gap for smarter decisions 

AI adoption thrives when technology aligns with human emotions, insights, and trust

1

Guiding teams with human-centered design along with behavioral science

1

Guiding teams with human-centered design along with behavioral science

2

Many AI solutions overlook human emotions in decision-making

2

Many AI solutions overlook human emotions in decision-making

3

Centralized dashboards for product and marketing executives to track performance metrics on a real-time basis" to align with the business section

3

Centralized dashboards for product and marketing executives to track performance metrics on a real-time basis" to align with the business section

4

Ignoring emotions in AI can disconnect it from business realities

4

Ignoring emotions in AI can disconnect it from business realities

Our expertise

Our expertise

Human centered AI

Organizational change for AI

Accelerate design with GenAI

Our Accelerators

1

Behavior Architecture™

Our pioneering approach to understand human behavior that drives decision making

1

Behavior Architecture™

Our pioneering approach to understand human behavior that drives decision making

2

Phi Design System

Our very-own, one of a kind enterprise design system for the world of data analytics and AI

2

Phi Design System

Our very-own, one of a kind enterprise design system for the world of data analytics and AI

3

EthnoLab™

Our gamified ethnographic tool that unpacks behavioral levers behind human decision making

3

EthnoLab™

Our gamified ethnographic tool that unpacks behavioral levers behind human decision making

Designing new possibilities 

Thought leadership 

Leadership

Benis Kumar Moses

Client Partner

Ramchand Matta

Principal Consultant

Ramchand Matta

Principal Consultant

Ram Prasad

CEO- Final Mile

Shreya Shah

Principal Design Consultant

Shreya Shah

Principal Design Consultant

Shreya Shah

Principal Design Consultant

Ram Prasad

CEO- Final Mile

Ram Prasad

CEO- Final Mile

Want to talk more about
humanizing AI? 

Want to talk more about humanizing AI? 

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2025

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

9th year running. Certifications received for India, USA, UK, and UAE

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2025

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

9th year running. Certifications received for India, USA, UK, and UAE

All rights reserved © 2025 Fractal Analytics Inc.

Registered Office:

Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063

CIN : U72400MH2000PLC125369

GST Number (Maharashtra) : 27AAACF4502D1Z8

All rights reserved © 2025 Fractal Analytics Inc.

Registered Office:

Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063

CIN : U72400MH2000PLC125369

GST Number (Maharashtra) : 27AAACF4502D1Z8