We are an inter-disciplinary team of Behavior Architects, UX, UI Designers & Information Designers, Design Researchers & Strategist. We are spread across 5 continents and 22 cities around the world.
Our expertise
![](https://fractal.ai/wp-content/uploads/2024/03/human.png)
Human Centered AI
![](https://fractal.ai/wp-content/uploads/2024/03/Organizational-Change-for-AI.png)
Organizational Change for AI
![](https://fractal.ai/wp-content/uploads/2024/03/Accelerate-design
with-Gen-AI.png)
Accelerate Design with Gen AI
Case Studies
Our Accelerators
![Design](https://fractal.ai/wp-content/uploads/2024/06/kaleidico-3V8xo5Gbusk-unsplash-2.png)
Behavior Architecture™
Our pioneering approach to understand human behavior that drives decision making.
![Design](https://fractal.ai/wp-content/uploads/2024/06/kaleidico-3V8xo5Gbusk-unsplash-2-1.png)
Phi Design System
Our very-own, one of a kind enterprise design system for the world of data analytics and AI.
![Design](https://fractal.ai/wp-content/uploads/2024/06/kaleidico-3V8xo5Gbusk-unsplash-2-2.png)
EthnoLab™
Our gamified ethnographic tool that unpacks behavioral levers behind human decision making.
learn with us
learn with us
White papers
OUR TEAM
![our-team](https://fractal.ai/wp-content/uploads/2024/03/graphic.png)
![our-team](https://fractal.ai/wp-content/uploads/2024/03/graphic-1.png)
Our Leaders