How emotions can change your business
How emotions can change your business
Integrating behavioral science and data science to design AI solutions for better adoption
Integrating behavioral science and data science to design AI solutions for better adoption
Bridging the human-AI gap for smarter decisions
AI adoption thrives when technology aligns with human emotions, insights, and trust
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Guiding teams with human-centered design along with behavioral science
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Guiding teams with human-centered design along with behavioral science
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Guiding teams with human-centered design along with behavioral science
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Many AI solutions overlook human emotions in decision-making
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Many AI solutions overlook human emotions in decision-making
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Many AI solutions overlook human emotions in decision-making
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Centralized dashboards for product and marketing executives to track performance metrics on a real-time basis" to align with the business section
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Centralized dashboards for product and marketing executives to track performance metrics on a real-time basis" to align with the business section
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Centralized dashboards for product and marketing executives to track performance metrics on a real-time basis" to align with the business section
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Ignoring emotions in AI can disconnect it from business realities
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Ignoring emotions in AI can disconnect it from business realities
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Ignoring emotions in AI can disconnect it from business realities
Our expertise
Our expertise
Human centered AI
Organizational change for AI
Accelerate design with GenAI
Our Accelerators
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Behavior Architecture™
Our pioneering approach to understand human behavior that drives decision making
Learn more
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Behavior Architecture™
Our pioneering approach to understand human behavior that drives decision making
Learn more
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Behavior Architecture™
Our pioneering approach to understand human behavior that drives decision making
Learn more
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Phi Design System
Our very-own, one of a kind enterprise design system for the world of data analytics and AI
Learn more
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Phi Design System
Our very-own, one of a kind enterprise design system for the world of data analytics and AI
Learn more
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Phi Design System
Our very-own, one of a kind enterprise design system for the world of data analytics and AI
Learn more
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EthnoLab™
Our gamified ethnographic tool that unpacks behavioral levers behind human decision making
Learn more
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EthnoLab™
Our gamified ethnographic tool that unpacks behavioral levers behind human decision making
Learn more
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EthnoLab™
Our gamified ethnographic tool that unpacks behavioral levers behind human decision making
Learn more
Purpose-built for high-impact AI deployment
Designing new possibilities
Learn with us
Thought leadership
Leadership
Benis Kumar Moses
Client Partner
Benis Kumar Moses
Client Partner
Benis Kumar Moses
Client Partner
Biju Joseph Dominic
Chief Evangelist Officer
Biju Joseph Dominic
Chief Evangelist Officer
Biju Joseph Dominic
Chief Evangelist Officer
Francesca Passoni
Client Partner
Francesca Passoni
Client Partner
Francesca Passoni
Client Partner
Raja Rajeswari Aradhyula
Chief Design Officer
Raja Rajeswari Aradhyula
Chief Design Officer
Ramchand Matta
Principal Consultant
Ramchand Matta
Principal Consultant
Ramchand Matta
Principal Consultant
Ram Prasad
CEO- Final Mile
Ram Prasad
CEO- Final Mile
Shreya Shah
Principal Design Consultant
Shreya Shah
Principal Design Consultant
Madhavi Lavande
Principal Consultant, Financial Services
Madhavi Lavande
Principal Consultant, Financial Services
Raja Rajeswari Aradhyula
Chief Design Officer
Raja Rajeswari Aradhyula
Chief Design Officer
Vinoj Radhakrishnan
Principal Consultant, Financial Services
Vinoj Radhakrishnan
Principal Consultant, Financial Services
Sujan Mullick
Principal Consultant, Financial Services
Sujan Mullick
Principal Consultant, Financial Services
Ram Prasad
CEO- Final Mile
Ram Prasad
CEO- Final Mile
Want to talk more about
humanizing AI?
Want to talk more about humanizing AI?
Get in touch
Get in touch
Get in touch
Recognition and achievements
Select Fractal accolades
Named leader
Customer analytics service provider Q2 2025
Representative vendor
Customer analytics service provider Q1 2021
Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
Recognition and achievements
Select Fractal accolades
Named leader
Customer analytics service provider Q2 2025
Representative vendor
Customer analytics service provider Q1 2021
Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
Recognition and achievements
Select Fractal accolades
Named leader
Customer analytics service provider Q2 2025
Representative vendor
Customer analytics service provider Q1 2021
Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
Registered Office:
Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063
Phone: +91 22 6850 5800
Email: investorrelations@fractal.ai
CIN : U72400MH2000PLC125369
GST Number (Maharashtra) : 27AAACF4502D1Z8
Registered Office:
Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063
Phone: +91 22 6850 5800
Email: investorrelations@fractal.ai
CIN : U72400MH2000PLC125369
GST Number (Maharashtra) : 27AAACF4502D1Z8
Registered Office:
Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063
Phone: +91 22 6850 5800
Email: investorrelations@fractal.ai
CIN : U72400MH2000PLC125369
GST Number (Maharashtra) : 27AAACF4502D1Z8
