1
Underwriting too slow?
AI enables smarter risk evaluation and real-time pricing
2
Claims dragging?
AI automates manual work, boosting efficiency and accuracy
3
Struggling to personalize?
AI enhances customer engagement with precision insights
4
Fraud detection lacking?
AI proactively identifies risks and automates loss estimates
5
Marketing missing the mark?
AI unifies data to drive hyper-personalized campaigns
6
Slow adoption?
Behavioral science boosts engagement, while automation speeds compliance
1
Industry expertise
17+ years of deep domain knowledge across the insurance value chain
2
End-to-end impact
AI-powered solutions spanning claims, underwriting, and fraud detection
3
Accelerated deployment
Pre-built frameworks enable rapid implementation
1
Significant increase in digital containment
AI-optimized customer journeys drive additional sales
2
Straight-through processing in underwriting
Machine learning enhances risk segmentation
3
Prominent annual business benefits
AI-driven analytics optimize claims processing
4
Reduction in call center costs
Next-best-action strategies improve efficiency
Success stories
1
Marketing and distribution
Improve marketing effectiveness through AI-powered customer insights
Develop real-time intelligence frameworks for data-driven decision-making
Optimize campaigns with contextual intelligence
2
Underwriting and pricing
AI-driven insights enhance accuracy and risk segmentation
Machine learning optimizes fraud detection and real-time pricing recommendations
Automated data collection and risk assessments improve efficiency
3
Faster claims processing
AI generates loss descriptions and estimates from images and videos
Digitize and optimize FNOL (First Notice of Loss) processes
Identify fraud risks in real-time during claims assessments
4
Customer experience optimization
AI-powered contact center operations drive efficiency and responsiveness
Personalize interactions using data-driven next-best-action recommendations
Capture and analyze customer feedback for deep insights
Testimonial
A proud moment for the Direct Line Group Claims Data & Analytics Team at the British Insurance Technology Awards last night, one of the most recognised awards in the UK insurance industry.
Being in the final category is a fantastic recognition of how our Claims Data Strategy has transformed the way Claims are managed in Direct Line from delivering actionable insights, advancing machine learning & AI for smarter decision-making, and achieving measurable indemnity benefits.
I am very proud of my teams and their achievements. Also, hugely grateful to our Claims stakeholders for being fantastic partners by continuously challenging us to aim higher and achieve an ambitious vision for Claims. This partnership has been a true catalyst for our success and a mantra for how we operate as a team.
A big thanks to our delivery partner Fractal Rahul Kapur for their collaboration and support.
This is just the start. As we begin a new chapter being part of Aviva, I’m excited to bring our data and AI expertise to the wider organisation and help unlock new insights, fuel growth, and drive innovation. The journey ahead is full of opportunities, and I can’t wait to get started.
Neha Pandey
Data & Analytics | Claims & Customer Operations
Data Leader of the Year - WITUK
An enjoyable day at Datajam London, jamming in partnership with Data Tech partner Rahul Kapur and team where I had the privilege of sharing how we are reshaping the Data Product Journeys within DirectLine Commercial Lines —> from fragmented data to one unified source of truth!
A holistic rethink of how we are getting ready to operate efficiently with pace, scale and shift the dial for Data Products, from Cost centre to Growth centre!!
Arpita Chowdhury
Product, Technology & Data Delivery Lead, Direct Line Group
Podcast: Not just AI
From Unstructured Data to Member Value
How is AI transforming insurance and financial services? In this episode of Not Just AI, Ramnik Bajaj (USAA) and Pranay Agrawal (Fractal) discuss generative AI and agentic AI in property and casualty insurance, including claims automation, underwriting, risk management, and improving customer and member experience.
Our experts
Natwar Mall
Chief Transformation Officer & Chief Practice Officer - BFSI
Onil Chavan
Client Partner - Insurance
