Home

/

Partnerships and Alliances

/

Amazon

AI at scale with Fractal and AWS

AI at scale with Fractal and AWS

AI at scale with Fractal and AWS

Unlock decision velocity by combining automation, augmentation, and human-machine collaboration, with AWS Premier Tier Partner

Unlock decision velocity by combining automation, augmentation, and human-machine collaboration, with AWS Premier Tier Partner

Helping your business scale

Helping your business scale

20+

Products on AWS Marketplace

20+

Products on AWS Marketplace

150+

AWS Certified Engineers/Architects

150+

AWS Certified Engineers/Architects

6

Competencies and deep industry experience

6

Competencies and deep industry experience

Unlocking innovation with Fractal and AWS

Unlocking innovation with Fractal and AWS

Deploy future-ready data platforms, governed frameworks, and DevSecOps at scale

Deploy future-ready data platforms, governed frameworks, and DevSecOps at scale

Deliver smart outcomes with future-ready architecture, governed AI systems, and automated DevSecOps.

Power your enterprise with fast, secure AI and data platforms designed for impact, scale, and security.

Migrate faster with Fractal’s AI-driven methodology that ensures data integrity and AWS-backed efficiency.

1

Agentic AI Platform

  • Democratize AI with low-code SME agent builder

  • Unify structured and unstructured data for holistic insights

  • Automate domain workflows through pre-built intelligent agents

1

Agentic AI Platform

  • Democratize AI with low-code SME agent builder

  • Unify structured and unstructured data for holistic insights

  • Automate domain workflows through pre-built intelligent agents

2

Hyper-Personalization

  • AI-powered platform that analyzes customer data in real time

  • Automatically identifies the Next Best Action for each customer

  • Supports decision-making at every stage of the customer journey

2

Hyper-Personalization

  • AI-powered platform that analyzes customer data in real time

  • Automatically identifies the Next Best Action for each customer

  • Supports decision-making at every stage of the customer journey

3

Content Supply Chain

  • Reduce manual effort, improve accuracy and insights

  • Automate metadata tagging for faster, compliant content delivery

  • Standardize taxonomies for streamlined workflows and integration

3

Content Supply Chain

  • Reduce manual effort, improve accuracy and insights

  • Automate metadata tagging for faster, compliant content delivery

  • Standardize taxonomies for streamlined workflows and integration

4

Next Best Action

  • Convert data-driven HCP insights into high-impact actions

  • Boost conversations and conversions with AI-guided actions

  • Enhance engagement and drive impact with GenAI personalization

4

Next Best Action

  • Convert data-driven HCP insights into high-impact actions

  • Boost conversations and conversions with AI-guided actions

  • Enhance engagement and drive impact with GenAI personalization

5

Rapid Experimentation

  • Design and measure in-market experiments with statistical confidence

  • Identify lift drivers and simulate rollout scenarios with precision

  • Apply experimentation across sales, finance, HR, and customer experience

5

Rapid Experimentation

  • Design and measure in-market experiments with statistical confidence

  • Identify lift drivers and simulate rollout scenarios with precision

  • Apply experimentation across sales, finance, HR, and customer experience

6

Cogentiq CX

  • Automate audits and insights to reduce manual effort and improve service quality

  • Boost agent efficiency with real-time transcription, suggestions, and smart search

  • Enhance customer experience with autonomous voice and chat self-service

6

Cogentiq CX

  • Automate audits and insights to reduce manual effort and improve service quality

  • Boost agent efficiency with real-time transcription, suggestions, and smart search

  • Enhance customer experience with autonomous voice and chat self-service

4

Fractal Marketing Mix Modeling

  • Ensure full market coverage with comprehensive, reliable data

  • Boost accuracy and granularity with AI-powered data insights

  • Adapt to market shifts with real-time, AI-driven modeling

5

Fractal RAISE

  • Uncover health equity gaps across diverse soci0-economic groups

  • Spot high-risk members with multi-source, interactive data

  • Cut costs and boost care with unified, AI-ready insights

6

Customer Genomics

  • AI-powered platform that analyzes customer data in real time

  • Automatically identifies the Next Best Action for each customer

  • Supports decision-making at every stage of the customer journey

3

Fractal Content Suppy Chain

  • Reduce manual effort by 90%, improving accuracy and insights

  • Automate metadata tagging for faster, compliant content delivery

  • Standardize taxonomies for streamlined workflows and integration

Case studies

Case Studies

Unlocking building information modeling (BIM) insights with GenAI copilot

GenAI on AWS lets teams query complex BIM in plain language, unlocking real-time project insights and faster design decisions.

Case Studies

Transforming a UK insurer's contact center efficiency with AI

AI-driven knowledge retrieval cuts average handling time, reduces escalations, and increases annual savings.

Case Studies

Creating the next best action engine for a leading footwear retailer

AWS-based CDP unified shopper data and served next-best-action offers, boosting targeting, cutting costs, and speeding deployment.

Enterprise-grade solutions, delivered at scale

Enterprise-grade solutions, delivered at scale

Deep expertise across six strategic AWS competencies

Deep expertise across six strategic AWS competencies

1

Generative AI

Building enterprise-grade GenAI applications that unlock creativity, efficiency, and competitive advantage.

1

Generative AI

Building enterprise-grade GenAI applications that unlock creativity, efficiency, and competitive advantage.

2

Data & Analytics

Creating intelligent data ecosystems that scale securely and deliver actionable insights across the enterprise.

2

Data & Analytics

Creating intelligent data ecosystems that scale securely and deliver actionable insights across the enterprise.

3

DevOps

Automating infrastructure and deployments to ensure performance, reliability, and faster time-to-market.

3

DevOps

Automating infrastructure and deployments to ensure performance, reliability, and faster time-to-market.

4

Financial Services

Delivering AI-led transformation for banking, insurance, and capital markets with secure and compliant solutions.

4

Financial Services

Delivering AI-led transformation for banking, insurance, and capital markets with secure and compliant solutions.

5

Retail

Accelerating retail innovation through cloud-native AI that enhances customer experience and operational agility.

5

Retail

Accelerating retail innovation through cloud-native AI that enhances customer experience and operational agility.

6

Consumer Goods

Enabling digital transformation across supply chain, product development, and commerce.

6

Consumer Goods

Enabling digital transformation across supply chain, product development, and commerce.

AWS engineering capabilities for the enterprise

AWS engineering capabilities for the enterprise

AWS engineering capabilities for the enterprise

Enabling organizations to build and run modern data estates

Enabling organizations to build and run modern data estates

Platforms

Build productized data platforms with connection, transformation, and a semantic domain model.

Data Governance

Ensure data quality and governance with a unified metadata catalog.

Decision Systems

Deliver intelligent decision systems that augment, automate, and enable human-machine collaboration.

Enterprise Ops

Run the entire data estate with DevSecOps spanning infra, tools, models, and apps.

DevOps

Strengthen DevOps with maturity assessment, efficient releases, and SecOps-enabled CI/CD.

Migration

Reduce costs and scale securely, boosting efficiency while removing manual errors.

Thought Leadership

Thought Leadership

Thought Leadership

Blog

Managing the Costs of Generative AI: A Pragmatic Framework for Leaders

Framework to manage and optimize GenAI costs, guiding leaders to maximize ROI with strategic planning and continuous monitoring.​

Blog

Scaling AI in production: A practical guide to LLM Serving

Guide to serving LLMs at scale, tools, infra & strategies for reliable, low-latency deployment.

Blog

Scaling AI in production: A practical guide to LLM Serving

Guide to serving LLMs at scale, tools, infra & strategies for reliable, low-latency deployment.

Blog

Why Generative AI PoCs struggle to scale to production

Learn why GenAI projects often stall after the pilot phase and what it takes to scale them successfully in real-world enterprise settings.

Blog

Orchestrating heterogeneous and distributed multi-agent systems using Agent-to-Agent (A2A) protocol

A2A protocol enables agent interoperability, with support from Microsoft, Azure, and Copilot Studio.

Blog

Integrating AI into SDLC: A three-phase approach

Integrating AI into the SDLC through this three-phase approach allows for more effective & pragmatic integration of AI into the existing SDLC.

Our experts

Our experts

Our experts

Dylan Neal Dias

Chief Alliances Officer

Vikram Magon

Head - AWS Alliances

Vijay Chidambaram

Head - AWS Engineering

Power transformation with Fractal and AWS

Power transformation with Fractal and AWS

Power transformation with Fractal and AWS

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2025

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

9th year running. Certifications received for India, USA, UK, and UAE

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2025

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

9th year running. Certifications received for India, USA, UK, and UAE

All rights reserved © 2025 Fractal Analytics Inc.

Registered Office:

Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063

Phone: +91 22 6850 5800

Email: investorrelations@fractal.ai

CIN : U72400MH2000PLC125369

GST Number (Maharashtra) : 27AAACF4502D1Z8

Privacy Policy

WB Policy

Supplier Code of Conduct

Terms of Use

Global Code of Conduct

OH&S Policy

Privacy & Cookies

Raise a concern

ESG Policy

Human Rights Statement

Modern Slavery Statement

CSR Policy

ABAC Policy

All rights reserved © 2025 Fractal Analytics Inc.

Registered Office:

Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063

Phone: +91 22 6850 5800

Email: investorrelations@fractal.ai

CIN : U72400MH2000PLC125369

GST Number (Maharashtra) : 27AAACF4502D1Z8

Privacy Policy

WB Policy

Supplier Code of Conduct

Terms of Use

Global Code of Conduct

OH&S Policy

Privacy & Cookies

Raise a concern

ESG Policy

Human Rights Statement

Modern Slavery Statement

CSR Policy

ABAC Policy

Home

/

Partners

/

Amazon

Home

/

Partners

/

Amazon