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Challenge

Slow response times

A leading manufacturer was facing significant delays in responding to marketing intelligence (MI) queries and requests.  

The primary challenge stemmed from the difficulty in locating and analyzing data on market trends and competition, which was scattered across various sources and documents. This cumbersome process led to response times extending up to two days.  

The MI team found themselves spending half of their working hours filtering and tagging relevant content, which further hampered their efficiency and productivity. 

Solution

Gen AI for knowledge retrieval

To address these issues, Fractal deployed its GenAI-powered Knowledge Assist solution on the client’s Azure tenant. This innovative solution was designed to ingest and process thousands of articles and documents related to market trends and competition swiftly.  

The MI team was equipped with a user-friendly interface similar to ChatGPT, enabling them to retrieve information in seconds. The solution was fine-tuned to contextually understand MI-related terms, seamlessly collating information from multiple sources and providing concise summaries.  

Additionally, it automated the filtering and tagging process, significantly reducing the manual effort required. 

Result

Enhanced productivity and efficiency

The implementation of Knowledge Assist brought about remarkable improvements in the manufacturer’s MI operations. The productivity of the MI team saw a 40% boost, as they could now respond to requests 50% faster than before.  

Automation took over 80% of the filtering and tagging tasks, allowing the team to dedicate their efforts to more critical activities. The solution also delivered accurate responses with an 85% accuracy rate, further enhancing the reliability and speed of the manufacturer’s marketing intelligence processes. 

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