Fractal is a Google Cloud partner and one of the most prominent providers of Artificial Intelligence to Fortune 500® companies.
We bring together advanced cloud capabilities and deep expertise in artificial intelligence, machine learning, and data analytics. We use analytics as a cloud-first approach to develop, operationalize, and scale Al solutions, helping our customers optimize and drive business growth.
Solutions on Google Cloud
AIDE is a digital optimization platform that helps detect and contextualize the issues faced by the visitor on the digital channel.
Trial Run is a data-driven, cloud-based test management product used to test business ideas for sites and markets.
Customer Genomics is a one-stop analytical solution for customer decisioning in an enterprise. It can be used to deliver marketing, sales and service use cases at speed and scale.
Concordia is an AI and machine learning data mapping and harmonization platform that enables faster & automated data integration from multiple sources.
Google Cloud competencies & capabilities
MLOps – MLOps unifies data collection, pre-processing, model training, evaluation, deployment, and retraining into a single process that teams work to maintain. It is an ML engineering culture that includes practices such as Continuous Integration, Continuous Delivery, Continuous Training, and Continuous Monitoring
We solved various challenging business problems across industries by leveraging AI & ML solutions. Some of our focus areas within AI & ML are image and video analytics, text analytics, conversational AI, demand forecasting, and MLOps. Fractal leverages AI with big data to generate powerful insights that enable clients to make informed business decisions.
Google Cloud Expertise
Industry verticals
Consumer Packaged Goods
Financial Services
Media & Entertainment
Telecommunications
Google Cloud services
Google Cloud Analytics
Google Cloud
ML & ML APIs
Data processing
Data Warehouse Modernization
Google Cloud Storage & Delivery
Google Cloud Compute
Google Cloud Databases
Open-Source Technology
Industry Practices
Clients Success Stories
F500 CPG Giant
Sales Data Harmonization
Fractal’s leveraged Concordia to build a data analytics solution in GCP pulling in data from multiple data sources and addressed the data standardization & harmonization issues faced by the client
F500 CPG Giant
POS Pipeline Automation
Fractal built a data lake in GCP where retail data was extracted from different sources like SFTP, web portal and ingested into GCP data lake enabling single source of truth for the client
F500 CPG Giant
Innovation Analytics
Fractal provided and end to end scalable solution for measuring incrementalities of innovation products launched by the client leading to more informed decision making for future strategy
F500 CPG Giant
Revenue Growth Management
F100 CPG Brand:
Enabled a scalable and replicable one-stop product for all key eCommerce analytics needs
Harmonized data coming from multiple data sources into a data lake resulting into a single source of truth for all ecommerce analytics needs
F100 Global Bank:
Directional guide to enable continuous website and app design improvements
Deployed AIDE to capture in-page interaction & highlight errors leading to friction in customer digital journey that led to impact on conversion
F100 Media Broadcaster –
Hyper Personalized Customer Experience Score (CES)
Harmonized a customer 360 solution from 25+ data sources and created an ensemble AI framework leading to a hyper personalized experience metric for every customer
F100 Media Broadcaster –
ML Engine based next best recommendation
Built an AI model that services call agent screens to surface top 3 product recommendations and provided call agents with relevant conversation context leading to uplift in sales
Clients Success Stories
F500 CPG Giant
Sales Data Harmonization
Fractal’s leveraged Concordia to build a data analytics solution in GCP pulling in data from multiple data sources and addressed the data standardization & harmonization issues faced by the client
F500 CPG Giant
POS Pipeline Automation
Fractal built a data lake in GCP where retail data was extracted from different sources like SFTP, web portal and ingested into GCP data lake enabling single source of truth for the client
F500 CPG Giant
Innovation Analytics
F500 CPG Giant
Revenue Growth Management
F100 CPG Brand:
Enabled a scalable and replicable one-stop product for all key eCommerce analytics needs
Harmonized data coming from multiple data sources into a data lake resulting into a single source of truth for all ecommerce analytics needs
F100 Global Bank:
Directional guide to enable continuous website and app design improvements
Deployed AIDE to capture in-page interaction & highlight errors leading to friction in customer digital journey that led to impact on conversion
F100 Media Broadcaster –
Hyper Personalized Customer Experience Score (CES)
Harmonized a customer 360 solution from 25+ data sources and created an ensemble AI framework leading to a hyper personalized experience metric for every customer
F100 Media Broadcaster –
ML Engine based next best recommendation
Built an AI model that services call agent screens to surface top 3 product recommendations and provided call agents with relevant conversation context leading to uplift in sales
Google Cloud Accelerators
Serverless Data Pipeline
Streaming Data Ingestion
Pipeline
Serverless Batch
Data Ingestion Pipeline
EBook: Unlock the potential of generative AI with Google Cloud
Awards & Recognition
Emerging Tech Impact Radar: Data and Analytics
Build Stakeholder Trust In Artificial Intelligence
Magic Quadrant for Data and Analytics Service Providers
