Design System
Phi is the first design system
for the world of
data analytics and AI
Why Phi is different from other design systems?
Most design systems focus on websites and applications. However, at Fractal we created Phi to solve complex problems and tell simple, powerful data stories.
Who uses Phi?
Phi Design System is created to democratize good design for data analytics organizations and to our own 4000 data consultants at Fractal.
Phi Experience Library
The Experience Library provides reusable UI/UX controls, components and templates to craft simple and consistently good data stories.
Phi Research Toolkit
Phi Research Toolkit is a user research framework designed to understand end user’s needs and frame data problems from a user’s perspective.
Why Phi is different from other design systems?
Most design systems focus on websites and applications. However, at Fractal we created Phi to solve complex problems and tell simple, powerful data stories.
Who uses Phi?
Phi Design System is created to democratize good design for data analytics organizations and to our own 4000 data consultants at Fractal.
Phi Experience Library
The Experience Library provides reusable UI/UX controls, components and templates to craft simple and consistently good data stories.
Phi Research Toolkit
Phi Research Toolkit is a user research framework designed to understand end user’s needs and frame data problems from a user’s perspective.
Phi is the symbol for golden ratio – used in our design system to make things visually pleasing.
Phi is also an irrational number – metaphorically represents our irrational nature to make decisions.
Phi helps to design for users making decisions with data.
Phi is the symbol for golden ratio – used in our design system to make things visually pleasing.
Phi is also an irrational number – metaphorically represents our irrational nature to make decisions.
Phi helps to design for users making decisions with data.
Getting your Design system Right, Forrester Report, 2020
Before creating a design system, fractal analytics’ behavioral science and design leadership team embedded itself in projects to learn the challenges of applying design practices in an analytics and data science context. The design system’s ui components —including 40-plus different chart components —are accessible in figma but also in tools that data analysts and business analysts use, like Power Bi.