Reimagining the in-store and digital experience for business growth

A trifecta of innovation is helping retailers enhance customers’ digital and in-store experiences. It is driving organizations to adopt rapid experimentation, collaborative partner ecosystems, and customer centricity through:

  • Augmented intelligence

    Augmented intelligence

    • Multiple consumer touch-points are getting captured leading to AI adoption at scale
    • Visual sensory data is powering experiential merchandising
    • Augmented reality powered customer apps are enhancing customer shopping experience across digital and in-store
  • Automated algorithmic decision-making

    Automated algorithmic decision-making

    • Testing at scale is uncovering innovations in visual merchandizing & store planning
    • Personalization algorithms are helping drive rapid, timely and contextual engagement with customers
  • Applied behavioural science

    Applied behavioural science

    • Category management is getting reimagined, both in-store and online
    • Behavioural science is helping learn about and nudge channel switching behaviours

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Our Thinking

Case Studies

  • Use AI to enhance customer experience and drive digital sales
    1 min. read

    Use AI to enhance customer experience and drive digital sales

    A retailer used an AI framework to improve digital journeys, driving up sales by more than 25%.

    The Big Picture For most legacy brick-and-clicks that sell mid to high complexity products, conversions on digital continue to remain sluggish, and businesses face a high degree of customer drop-off, cart abandonment,...

  • Run systematic remodeling experiments to optimize retail store sales
    2 min. read

    Run systematic remodeling experiments to optimize retail store sales

    A specialty retailer ran experiments to boost lift and prioritize store remodeling efforts.

    The Big Picture A store remodeling exercise is a significant investment, sometimes ranging into millions of dollars. Additionally, at times, store operations need to be put on hold for a few days, which further impacts...

Our People

  • Bhaskar Roy

    Bhaskar Roy

    Client Partner
    • Leads Customer Analytics practice
    • Delivering top-line/bottom-line impact leveraging AI & advanced analytics across Tech, Telecom, Banking, Retail, Industrial IoT & FS industries
  • Amitabh Bose (Ambo)

    Amitabh Bose (Ambo)

    Chief Practice Officer
    • Business transformation leader
    • Student of marketing and behavioral sciences
    • P&L owner for CPG and Retail business; expertise in hospitality, media and entertainment industry