Uncertainty in the CPG industry is building on the pressure for RGM teams
Supply Chain Disruption

Geo-political, social & medical impact are driving disruptions

Commodity price inflation

Cost of sourcing, transportation, federal rates hike are driving inflation

Increased at-home needs

In-store visits are becoming experiential, consumer shift to online / omnichannel

Sustainable Sourcing

Health & environmental factors are driving awareness

Supply Chain Disruption

Geo-political, social & medical impact are driving disruptions

Commodity price inflation

Cost of sourcing, transportation, federal rates hike are driving inflation

Increased at-home needs

In-store visits are becoming experiential, consumer shift to online / omnichannel

Sustainable Sourcing

Health & environmental factors are driving awareness

bubbelchart
CPG COMPANIES HAVE AN OPPORTUNITY TO Unlock the next level of enterprise success

Companies that achieve the North Star in RGM will outperform average companies by 10-15% in business performance

Flexible
1-3% impact

Adaptability to drive scale efficiently while not losing market context

Companies that achieve the North Star in RGM will outperform average companies by 10-15% in business performance

Connected
3-5% impact

Digitally connected solution for intelligent embedment in business process life cycle

Companies that achieve the North Star in RGM will outperform average companies by 10-15% in business performance

Continuous
1-2% impact

Increase speed of decision making with the current process & operationalize strategy.

Companies that achieve the North Star in RGM will outperform average companies by 10-15% in business performance

Precise
2-5% impact

Enable Surgical decisions in mature data rich markets for customers & consumers

  • Flexible
    • Companies that achieve the North Star in RGM will outperform average companies by 10-15% in business performance 1-3% impact

      Adaptability to drive scale efficiently while not losing market context

  • Connected
    • Companies that achieve the North Star in RGM will outperform average companies by 10-15% in business performance 3-5% impact

      Digitally connected solution for intelligent embedment in business process life cycle

  • Continuous
    • Companies that achieve the North Star in RGM will outperform average companies by 10-15% in business performance 1-2% impact

      Increase speed of decision making with the current process & operationalize strategy.

  • Precise
    • Companies that achieve the North Star in RGM will outperform average companies by 10-15% in business performance 2-5% impact

      Enable Surgical decisions in mature data rich markets for customers & consumers

introducing caliper: Fractal’s rgm platform
stay ahead of Macroeconomic headwindS & shifting consumer habits

Caliper is a catalyst for profitable growth enabling AI powered decisions in pricing, promotions, mix and trade terms.

What if we could calibrate everyday prices by retailers to maximize business performance?

What if we could run effective promotions in the line with our channel & portfolio goals?

What if we could build portfolio architecture that drives business growth & profitability?

What if we could deploy trade funds methodically to create win-win partnerships with retailers?

Caliper has been designed to solve problems across 8 SERVICE LINES
Strategic Maturity Assessment

A detailed assessment of your RGM maturity across markets with regards to data, analytics, technology, people & structure standpoint ; through design research frameworks.

Integrated Decision Intelligence

A holistic AI led decision intelligence service to power all levers of RGM category revenue, pricing, promotion, mix, price pack architecture & trade architecture at global scale.

Unified
Data Foundation

Deliver data as a product to power existing processes & solutions that need RGM relevant data sources at scale across markets & categories.

Scaled Industrializa-tion

Migrate your existing solutions & process from ad-hoc/ experimentation to an industrialised scaled service that runs efficiently across markets & categories.

Smart Pricing

An end to end pricing platform that helps diagnose, model, simulate & optimise pricing across your portfolio, helping you make surgical pricing decision continuously

Trade Promo Excellence

An end to end trade promotion platform that helps optimize your trade calendar across customers, promo mechanics and integrates with your TPM process

Portfolio & Mix

An end to end portfolio planning platform that helps holistic planning across pricing, delist, renovation and innovation to drive premiumisation and better portfolio mix.

Trade Term Management

A comprehensive set of solutions that helps define, measure the pay 4 performance metrics and monitor profit pool and promo performance over time.

Strategic Maturity Assessment

A detailed assessment of your RGM maturity across markets with regards to data, analytics, technology, people & structure standpoint ; through design research frameworks.

Integrated Decision Intelligence

A holistic AI led decision intelligence service to power all levers of RGM category revenue, pricing, promotion, mix, price pack architecture & trade architecture at global scale.

Unified
Data Foundation

Deliver data as a product to power existing processes & solutions that need RGM relevant data sources at scale across markets & categories.

Scaled Industrializa-tion

Migrate your existing solutions & process from ad-hoc/ experimentation to an industrialised scaled service that runs efficiently across markets & categories.

Smart Pricing

An end to end pricing platform that helps diagnose, model, simulate & optimise pricing across your portfolio, helping you make surgical pricing decision continuously

Trade Promo Excellence

An end to end trade promotion platform that helps optimize your trade calendar across customers, promo mechanics and integrates with your TPM process

Portfolio & Mix

An end to end portfolio planning platform that helps holistic planning across pricing, delist, renovation and innovation to drive premiumisation and better portfolio mix.

Trade Term Management

A comprehensive set of solutions that helps define, measure the pay 4 performance metrics and monitor profit pool and promo performance over time.

WHAT MAKES US UNIQUE

We are activating AI, Engineering & Design components that helps accelerate the RGM process end to end

  • Design led framing & prioritization

  • Scalable analytics & platform

  • “Always-on” with DevOps/MLOps

  • Standard knowledge playbook

  • Market-archetype based solutions

  • White-box in cloud ecosystem

Working with 7 of top 20 Consumer Goods

companies, unlocking value of over $1Bn

through Revenue Growth Management

50+

MARKETS ENABLED

across North America, Latin America, Europe, South East Asia and China

20+

CATEGORIES ENABLED

across home care, personal care, beauty & grooming, skin care, beverages, food & nutrition

1-3%

IMPACT DELIVERED

annual top line growth for client business units

5-7%

MARGIN IMPACT

annual margin growth for client business units

50-70%

PROCESS EFFICIENCY

through dev ops, ML ops frameworks setup to deliver always on solutions

30-50%

SCALE EFFICIENCY

through the market archetype framework and reusable data, AI & consumption accelerators

50+
MARKETS ENABLED

across North America, Latin America, Europe, South East Asia and China

20+
CATEGORIES ENABLED

across home care, personal care, beauty & grooming, skin care, beverages, food & nutrition

1-3%
IMPACT DELIVERED

annual top line growth for client business units

5-7%
MARGIN IMPACT

annual margin growth for client business units

50-70%
PROCESS EFFICIENCY

through dev ops, ML ops frameworks setup to deliver always on solutions

30-50%
SCALE EFFICIENCY

through the market archetype framework and reusable data, AI & consumption accelerators

awards And Recognition
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NASSCOM

Game Changer Innovator award 2022

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Leader

The Forrester Wave™: Customer Analytics Service Providers, Q3 2021

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UniOps

U-Spark award 2023 for Sales Gen AI Co-pilot powered by RGM

Caliper
Caliper
SUCCESS STORIES
Caliper

A Global CPG Manufacturer follows Value-Oriented Mindset to win in the US market.

Caliper

A Global CPG Manufacturer transforms Revenue Growth management in Europe

SUCCESS STORIES
Caliper

A Global CPG Manufacturer follows Value-Oriented Mindset to win in the US market.

Caliper

A Global CPG Manufacturer transforms Revenue Growth management in Europe

Experience the future of

revenue management,

unite with Caliper.

read more
OUR EXPERTS
Caliper
Dipita Chakraborty
Dipita Chakraborty

Chief Practice Officer, CPG

Caliper
Praneet Aneja
Praneet Aneja

Client Partner, Revenue Growth Management, CPG