The viewing patterns of traditional television audiences are rapidly changing, and staying relevant in content requires in-depth analysis.
So how do TV broadcasters forecast media consumption in forensic detail? By combining behavioral science, AI, data engineering and user-centric design.
Fractal’s industry-first content supply chain tool is enabling one of Europe’s leading entertainment companies to anticipate demand with scientific accuracy, up to a year in advance.
Download our whitepaper to discover how we transformed our client’s traditional Content Supply Chain (CSC), leading to perfectly targeted and timed TV, no drama.
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CSC can be transformed with a forensic attention to detail. Fractal created an industry-first TV forecasting system for Europe’s leading media and entertainment company. Result? Up to 30% improvement in forecast accuracy.
AI
Algorithms are optimized around past viewing patterns, continually learning in order to provide granular, highly-accurate forecasts
Engineering
Data transformations across multiple raw data sources in a serverless fashion gain efficiency and speed, as cloud services allow for speed and scalability
Design
User-centric design provides flexible, customizable solutions for schedulers, easing transition and adoption
AI
Algorithms are optimized around past viewing patterns, continually learning in order to provide granular, highly-accurate forecasts
Design
User-centric design provides flexible, customizable solutions for schedulers, easing transition and adoption
Engineering
Data transformations across multiple raw data sources in a serverless fashion gain efficiency and speed, as cloud services allow for speed and scalability
Want to perfect your TV targeting and timing? No drama
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Meet our experts
Abhinav Setia
Cloud engineer, Media and Entertainment
Chandramauli Chaudhuri
Principal data scientist, Media and Entertainment
Sumit Tayal
Client partner, Media and Entertainment
Vishwanath Prudhuvi
Senior data scientist, Media and Entertainment