Key takeaways:
- Enterprises across sectors are responding to change quicker than ever.
- Digital transformation is an investment for long-term gains, helping businesses to thrive.
- Business leaders, and not just technology leaders, are driving this transformation.
- Businesses are focusing on customer value using customer experience as a differentiator.
- Data & AI are here to stay. Cloud is no more an alternative but a reality and the way of doing business.
The unprecedented pandemic situation made customers reimagine how they interact with a brand, which, in turn, made businesses reimagine to create the perfect customer experience. Enterprises have realized that digital transformation is a vital investment for long-term gains. It is no more the domain of only technology leaders, but business leaders are largely driving this change.
This paradigm shift has massively increased the popularity of cloud services and AI. The demand for multi-cloud, multi-vendor, and hybrid environments has been a significant factor that pegs Google Cloud as a key supplier.
The need is for cloud and AI businesses to understand the customer, and enterprises that have managed to find this sweet spot have quickly realigned their businesses not just to survive but to thrive. Interesting examples include brands like Disney, Walmart, and smaller brands like BarkBox that have carved a niche for themselves by disrupting with digitization. It is safe to say that an accelerated digital transformation was their secret. This is not limited to just businesses but is being extended to government initiatives to create social impact across the globe.
Enterprises do face certain challenges in a digital journey, but the advantages far outweigh the hurdles. This is evident especially in quality control, identifying friction and addressing them much ahead of the output, automating supply chains, and ultimately making better decisions that are people-centric. It is no wonder that the cloud and AI are the future of enterprises.