Biju co-founded FinalMile Consulting 12 years back and pioneered the development of Behavior Architecture practice by combining learning from Cognitive Neuroscience, Behavioral Economics and Design. He brings 18 years of brand building experience with ad agencies like JWT, Lowe Lintas, DDB.

Biju believes that to power every human decision, we need to understand and influence every human decision. The combined power of AI and Behavioral Science can be used to unravel the complexities of why humans do what they do. These insights, combined with the power of Design will help develop interventions to influence a targeted human decision.

Cathy O’Neil is the author of The New York Times bestselling Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy, which was also a semifinalist for the National Book Award. She is a columnist for Bloomberg View and founded the company ORCAA, an algorithmic auditing company.

She earned a Ph.D. in math from Harvard, was a postdoctoral fellow in the MIT math department, and a professor at Barnard College where she published a number of research papers in arithmetic algebraic geometry. She then switched over to the private sector, working as a quantitative analyst for the hedge fund D.E. Shaw in the middle of the credit crisis, and then for RiskMetrics, a risk software company that assesses risk for the holdings of hedge funds and banks. She left finance in 2011 and started working as a data scientist in the New York start-up scene, building models that predicted people’s purchases and clicks.

Cathy wrote Doing Data Science in 2013 and launched the Lede Program in Data Journalism at Columbia in 2014.

Chris is the North America IT director for RB’s Healthcare business. He has worked in both developing and developed markets in the Middle East, South East Asia, and the United States.  Chris believes that AI will accelerate the rate of change and organizations need to prepare for rapid process iteration as AI and machine learning evolve. The power of AI and machine are giving valuable time back to colleagues to pursue new growth opportunities, uncovering new ways for AI and machine learning to further complement and supplement what they do.

Role

US CMI Director at Hill’s Pet Nutrition

Experience

Current: Leading the US CMI team to support Hill’s commercial teams in areas of Consumer insights including consumer and shopper segmentation, digital insights platforms and social listening. Business Analysis & advanced analytics across retail channels utilizing cloud based automated reporting tools.

Past: Consumer Insights and Analytics Manager at Hill’s Europe leading market share and research for marketing and customer development teams. Research Manager at Procter & Gamble leading research and analytics for shave care category.

Education

Bachelors in Economics and Social Policy, London School of Economics

Analytics Interests

Understand category drivers to map the consumer and customer journey – online vs offline and connect the dots leveraging artificial intelligence and machine learning.

Mike's research focuses on software technologies, platforms, and practices that enable technology professionals to deliver digital transformations that lead to prescient digital experiences and breakthrough operational efficiency. His key technology coverage areas are AI, machine learning, deep learning, AI chips and systems, digital decisions, streaming analytics, prescriptive analytics, big data analytical platforms and tools optimization, and emerging technologies that make software faster and smarter.

Mike is also a leading expert on the intersection of business strategy, artificial intelligence, and innovation. Mike provides technology vendors with actionable, fine-tuned advisory sessions on strategy, messaging, competitive analysis, buyer-persona analysis, market trends, and product road maps for the areas he directly covers and adjacent areas that wish to launch into new markets or use new technologies.

Mike is a recipient of the Forrester Courage Award for making bold calls that inspire leaders and guide great business and technology decisions.

Previous Work Experience

Mike has more than 25 years of experience in the industry helping design and develop mission-critical applications in eCommerce, insurance, banking, travel/hospitality, manufacturing, healthcare, and technology for organizations including NASA, eBay, Bank of America, Liberty Mutual, Nielsen, EMC, and many others. His background is that of a practitioner, having written thousands of lines of code, managed development teams, and architected complex systems of applications.

He is a frequent and highly sought-after speaker at industry, corporate, educational, and technology events for his audience-designed, insightful, and energetic speeches.

Education

Mike earned a B.S. in computer science and management from Worcester Polytechnic Institute. While a student, Mike was awarded three US patents for inventing an expert system used to train air traffic controllers around the world.

Rambabu Vallabhajosula is Senior Vice President, Pricing at Priceline.com. He is a business, technology and finance leader with experience spanning Pricing, Revenue Management, Analytics, Data Science, Finance, Accounting, Operations, Product development, Software development and performance management. He uses his background of technology and finance to focus on optimizing business results by leveraging technology and data for the advantage of the enterprise.

Role

Leads Fractal’s Global Insurance Consulting practice.

Experience

David has over 20 years of experience in consulting to insurance and financial services companies and has also worked at a global top 20 P&C insurer.  He has project experience across insurance distribution, underwriting, and claims.  His previous roles have included working as Head of Strategy and Transformation for QBE Insurance Group where his responsibilities included developing and executing on a multi-year business strategy and ran the annual business planning cycle.  In addition, David worked as a Principal at Booz & Company, where he worked with Fortune 100 companies on their business transformation, operations, and IT strategies.

Education

MBA, Harvard Business School
BA in Economics, Yale University

Analytics Interests

Delivering business value via data engineering, data science, and adoption of analytical output and insights

Role

Lead Analytical Engagements with clients, driving solution design, consulting and activation.  Drive continued development and deployment of Marketing Effectiveness & Trade Promotions Effectiveness Solutions at Fractal.

Experience

• 20+ years of experience in Marketing Effectiveness & Other Advanced Analytics. Extensive CPG experience including BMS, P&G, PepsiCo, Kraft Heinz / Mondelez, Unilever, J&J, Hershey, The Coca Cola Company, ConAgra, Reckitt Benckiser, Kellogg’s
• Global experience in Americas, EU and Asia – Modern Trade / Traditional Trade
• Prior to Fractal, led Global Marketing Mix Practice at Nielsen (2007-2010), part of Nielsen Executive Team in India during relaunch (2011-2013) overseeing Retail, Analytics, Shopper; Global Analytics Partner for Key Accounts (2014-2016).
• During 2002-2006, Managing Partner and co-founder of The Modeling Group (TMG), a Marketing Effectiveness consultancy, working with large global CPG clients. TMG was acquired by Nielsen in 2006.
• Expertise Areas: Marketing Mix Analysis, Media Optimization across Linear & Digital Media, Media Effectiveness, Pricing/Promotions/Trade Effectiveness, Portfolio Planning, Global Brands Growth & Resource Allocation, CPG Innovation & Growth

Education

• Univ of Stony Brook: Masters in Mgmt & Policy
• Indian Institute of Technology: Bachelor’s in Technology / Engg.

Analytics Interests

Passionate about driving action from analytics

Role

Lana leads Growth Consulting and Analytics practice at Fractal. A team of 30+ data scientists and  consulting professionals, Growth Analytics Practice provides clients with analytical tools to find and forecast future demand, understand performance and growth drivers, identify most attractive growth and innovation opportunities

Experience

A consulting executive with 20+ years of experience, Lana has joined Fractal in 2017, when analytics firm she co-founded - 4i Inc - was acquired by Fractal.

At 4i, Lana was a Managing Partner, growing the company to a team of 50+ professionals.

Working with leading global CPG firms, Lana pioneered Foresight Analytics – a forward-looking approach that uses Data Science and AI to predict future growth opportunities, identify emerging market and consumer trends, find attractive innovation areas to inform their growth strategy.

Lana also has expensive experience in Forecasting Analytics, working with clients to clients to help develop and implement state-of-the-art forecasting tool and practices.

Prior to co-founding 4i, Lana was a strategy consultant with A. T. Kearney.

Education

MBA, IMD Business School, Lausanne, Switzerland
B.S. Architecture and Urban Planning, University of Minnesota

Analytics Interests

Growth and Foresight Analytics, Future trends and performance drivers, Innovation Analytics, Demand Forecasting and Planning

Role

Lead Fractal in powering every human decision in the enterprise through data and analytics.

Experience

Pranay has led Fractal to be one of the most respected analytics company in the world. Fractal is working with over 50 Fortune 500 companies helping them drive better business outcomes by embedding analytics in their decisions and processes. Fractal is well recognized for its client-centricity with a Net Promoter Score of over 60%.

Fractal has been featured as a leader in the Customer Analytics Service Providers Wave™ 2017 by Forrester Research, a Great Place to Work by The Economic Times in partnership with the Great Place to Work® Institute, and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner.

Education

Pranay has an MBA from the Indian Institute of Management (IIM) Ahmedabad, a Bachelors in Accounting from Bangalore University, and is a Certified Financial Risk Manager from the Global Association of Risk Professionals.

Analytics Interests

He derives his passion for analytics from his belief that data and analytics are making the world a better place.

Srikanth Velamakanni is the Co-Founder, Group Chief Executive & Vice-Chairman of Fractal Analytics. He is tasked with driving the overall growth of the Fractal businesses, including the core business of providing analytics services to Fortune 100 companies, along with Fractal’s AI-based product businesses: Qure.ai, Cuddle.ai, Theremin.ai, and Eugenie.ai.

He explores how AI together with the power of behavioral sciences and design, helps make better decisions and engines of scale for Fortune 100 companies. He is recognized as a leading expert and thought leader in the AI space and is a member of NASSCOM’s Executive Council & head of AI & Data Sciences Council. He has also served on the Government of India appointed AI initiatives.

Srikanth has the natural ability to make his ideas relevant, understandable, and entertaining. He is a frequent speaker at conferences, events and, seminars around the world. He considers himself a lifelong student of mathematics, behavioral economics, neuroscience, and consumer behavior.

A former investment banker, he co-founded Fractal 20 years ago.