2014 Chief Marketing Officer Leadership Forum: Fall Event

Topic

Brand Engagement in the Digital Era

Event Host

Argyle Executive Forum

Session Summary

Sejal Sura will be a part of the panel dicussion ““Brand Engagement in the Digital Era” which will include the following topics, but not limited to:

• Leveraging big data to better understand the customer and improve the overall brand experience
• How to measure success and understand consumer expectations of social and digital channels
• Identifying and engaging influencers in your community
• Utilizing the available channels in today’s technologically advanced world to engage with customers through all available touch points
  • How to keep your brand relevant to your customers/consumers
  • Delivering the most tailored, personalized content at these touch points
• Understanding the multifaceted functionality of social media
  • Using social media to tell a story and emotionally connect with customers
  • Leveraging the business value of social engagement
  • Developing a strategy for paid, earned and owned media