Speaking session: Redefine your marketing with data and behavioral science

We all know that data is great at revealing ‘what’ customers did in the past. But to influence their behavior more effectively, you need to understand the truth behind ‘why’ people do what they do. Behavioral science is the key to making it happen.

Neuroscience reminds us that more than 99% of human behavior is generated by non-conscious processes in the brain, and emotions are involved in all human decisions. Traditional consumer research techniques, like focus groups, questionnaires and interviews, aren’t creating a complete picture of this reality. To truly understand your customers, new research techniques can help you reveal the crucial ‘why’ of human behavior and design new approaches to effectively influence peoples’ behavior.

Key takeaways: Attend this speaking session to learn how a new combination of data and behavioral science is helping understand and influence human decision-making in powerful ways, and thus, redefining the future of marketing.

Speaker:

Biju Dominic

Co-founder and CEO, Final Mile Consulting

Sagar Shah

Principal Consultant, Fractal Analytics

Topic table: Navigating CPG’s perfect storm to find new growth

It’s no secret that CPG companies are facing some major headwinds in the marketplace. Finding new growth means addressing some key competitive and customer challenges.

For instance, US CPG growth rates are stalling, volumes are declining in many categories and growth has slowed dramatically in key emerging markets. At the same time, e-commerce upended shopping behavior and leveled the playing field for small companies to reach consumers quicker and easier. Buying power has largely shifted from well-understood Boomers to fickle Millennials that often shun large brands in favor of newcomers.

Key takeaways: The good news is that CPGs can survive and thrive in these conditions. Attend this topic table to learn how large CPG companies can succeed by dramatically re-thinking how they look for growth opportunities, and shifting their mindset, culture and operations to capture these opportunities.

Moderators

Eugene Roytburg

Managing Partner, Fractal Analytics

Lana Klein

Managing Partner, Fractal Analytics

Structured networking: Enable insight, integration and AI with Microsoft Azure

The speed, scale and flexibility of Microsoft’s Azure platform offers exciting opportunities for companies to bring powerful analytics capabilities to their operations.

Learn how Fractal can help you make the most of Microsoft’s Azure platform. We can help enable your cloud data migrations at scale, deliver data harmonization as a service via our Concordia solution and deliver actionable insights across your ecosystem using Cuddle, our AI-enabled personal business analyst.

Key takeaways: Join this networking session to view case studies and solution demonstrations that showcase opportunities to drive value by capitalizing on this rapid, agile, flexible and scalable platform approach.

Speaker:

Francis Slavich

Chief Sales Officer, Fractal Analytics