The COVID-19 outbreak has created a massive disruption in how we make, sell, and consume products, some of it having a lasting impact on the CPG industry. The immediate imperative for the industry is to pivot to consumer demand in their trusted brands, ensure the safety of their frontline staff, and keep a close watch on their working capital. Besides, we also need a plan for the emerging changes in human behavior- how we work, socialize & shop and torque our pace of digital transformation.

In these times of social distancing and lockdowns to efficiently run integrated operations, we recommend seven winning strategies by leveraging the power of AI, data engineering, and design.