Amit is the head of Integrated Marketing Effectiveness (IME) capability and a Client Partner at Fractal. He leads consulting, design and, delivery of transformative analytics engagements with global clients across industries.
Amit has over 18 years of experience in analytics and AI, strategy consulting for CPG, retail, technology, and financial services organizations worldwide, in diverse markets. He has led several large, multi-year and cross-market analytics engagements, transforming decisions across the portfolio of brands. Amit is passionate about delivering strong business value through analytics transformation, driving implementation and adoption, and leading to sustained incremental top-line or bottom-line.
Amit is an SME in the areas of omnichannel marketing optimization, price-n-promo strategy, trade fund optimization, brand positioning and communication strategy, customer analytics and consumer behavior.
He has a keen interest in designing analytics frameworks for solving complex business problems, combining business acumen with applied analytics. He holds an MBA from the Indian Institute of Management, Ahmedabad (IIMA) and a B. Arch. From Malaviya National Institute of Technology (NIT), Jaipur.
Capabilities
AI and Data Engineering>
Scaling analytics and AI with enterprise IT
Generative AI>
Supercharge Your Business with Generative AI
Finance Analytics>
Transforming enterprises through finance intelligence
Dimension>
Solving Complex, Unstructured Problems
Supply Chain>
Resilient, Agile, Purpose-driven
Responsible AI>
Powering AI with responsible deployment
Quantum Computing>
New dimensions of computing power
IME>
Derive deeper marketing insights
ESG>
Environmental, Social and Governance Framework
FAA>
Fractal Analytics Academy
FinalMile>
Behavior Architects
Customer Experience>
Activating digital moments
MLOps>
Delivering continuous machine learning models & automation pipelines
Solutions
Trial Run>
Better Decisions Through Business Experimentation
Customer Genomics>
Powering the next best experience
Image & Video Analytics>
Innovators for computer vision
Cognitive automation>
Empowering Business Through Automation
Conversational AI>
Bridging the gap between humans and machines
AIDE>
Automated Insights for Digital Evolution
AI @ Scale>
Powering AI with Big Data
Caliper>
Catalyst for Growth
Consumer Hub>
Consumer insights platform
Concordia>
Accelerated data to decision transformation