Business impact delivered

AIDE

Up to 50% incremental digital features

AIDE

Reduction in data to insight cycle time and increase in speed of decisioning by 8X

Features to mitigate business challenges

Fractal has developed AIDE that brings together data engineering, NLP, machine learning, and UI capabilities to help clients obtain the benefits like:

data engineering

Easily develop new data features from raw data to power downstream data analytics use cases​​

Detect friction in customers' digital journeys to locate the exact source i.e., on specific web pages, funnel, or events (updated line)

Deep dive into the context of customer dissonance ​using the voice of customer analytics​

Prioritize the most critical areas based on value loss estimation

Customer challenges

data engineering

Sub-optimal ROI despite large spends in digital marketing to drive traffic to the online channels​

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Decline in the conversion rate through the digital channels​

AIDE

Limited explicit feedback received from customers who visit digital channels about their experience​

AIDE

More load on the high-cost assisted channels due to dissatisfactory customer experiences on self-serve digital channels​ ​

AIDE

Limited actionable insights from traditional digital analytics platforms​

AIDE, data engineering, customer digital experience, smart decisions, insights, reporting, google cloud storage, dataproc, bigquery

Poor user experience leads to drop-off/dissonance caused by friction at many touchpoints.

data engineering

Success stories

A large telecommunication provider saw a continuous decline in their digital conversion rate. With Fractal’s digital optimization platform AIDE (Automated Insights for Digital Evolution) it got over $1Bn in CLV with reduced friction on the digital journey.

Google cloud services used

Google Cloud services Cloud Storage

Google Cloud Storage

Google Cloud services Dataproc

DataProc

Google Cloud services Big Query

BigQuery

Roles to engage?​​

Buyer Job Roles:​ 

AIDE

VP Digital Analytics​​

AIDE

Heads of Analytics

AIDE

Chief Marketing
Officer

AIDE

Chief Information Officer

Industry Focus:​

AIDE

Consumer Packaged Goods

Or

AIDE, data engineering, customer digital experience, smart decisions, insights, reporting, google cloud storage, dataproc, bigquery

Fashion retailers

with an annual revenue of more than $2Bn

Fractal's value proposition

AIDE, data engineering, customer digital experience, smart decisions, insights, reporting, google cloud storage, dataproc, bigquery
Omni-channel customer journey analysis​
AIDE, data engineering, customer digital experience, smart decisions, insights, reporting, google cloud storage, dataproc, bigquery
User-friendly and intuitive UI for beginners and experts​​
AIDE, data engineering, customer digital experience, smart decisions, insights, reporting, google cloud storage, dataproc, bigquery
Root cause analysis of customer pain points/dissonance during digital journey
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Our email: [email protected]