Automated Insights for Digital Evolution (AIDE) helps businesses make smarter decisions at every step.
Reduction in Total Cost of Ownership (TCO) by 30-40% by automation of daily reporting and insight generation
Automated Insights for Digital Evolution (AIDE) helps businesses make smarter decisions at every step.
12%–25% Increase in the existing digital conversion rate
Business impact delivered
Up to 50% incremental digital features
Reduction in data to insight cycle time and increase in speed of decisioning by 8X
Features to mitigate business challenges
Fractal has developed AIDE that brings together data engineering, NLP, machine learning, and UI capabilities to help clients obtain the benefits like:
Easily develop new data features from raw data to power downstream data analytics use cases
Detect friction in customers' digital journeys to locate the exact source i.e., on specific web pages, funnel, or events (updated line)
Deep dive into the context of customer dissonance using the voice of customer analytics
Prioritize the most critical areas based on value loss estimation
Customer challenges
Sub-optimal ROI despite large spends in digital marketing to drive traffic to the online channels
Decline in the conversion rate through the digital channels
Limited explicit feedback received from customers who visit digital channels about their experience
More load on the high-cost assisted channels due to dissatisfactory customer experiences on self-serve digital channels
Limited actionable insights from traditional digital analytics platforms
Poor user experience leads to drop-off/dissonance caused by friction at many touchpoints.
Success stories
A large telecommunication provider saw a continuous decline in their digital conversion rate. With Fractal’s digital optimization platform AIDE (Automated Insights for Digital Evolution) it got over $1Bn in CLV with reduced friction on the digital journey.
Google cloud services used
Google Cloud Storage
DataProc
BigQuery
Roles to engage?
Buyer Job Roles:
VP Digital Analytics
Heads of Analytics
Chief Marketing
Officer
Chief Information Officer
Industry Focus:
Consumer Packaged Goods
Or
Fashion retailers
with an annual revenue of more than $2Bn