Data Harmonization
Background
A global CPG company was seeking a long-term partner to harmonize multiple data sources, including Nielsen scan data and retailer point-of-sale information.
Approach
Concordia, Fractal’s data harmonization solution, was deployed against a comprehensive mix of data (Syndicated, Retailer POS, Shipment, eCommerce). Concordia’s pre-built module, Unifi, checked the data for completeness and consistency.
Solution Framework
Concordia completed the cleansing, enrichment and harmonization of the datasets within the Nielsen/Fractal environment. Harmonization components in Concordia are designed to handle CPG/Retail requirements, such as product hierarchies, segments and different pricing information. Enables deriving market size and share estimation, and longitudinal analyses across markets/categories.
Outcome
Fractal delivered an integrated, harmonized dataset, providing the client with comprehensive insights and data visualizations from a single source.