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Forecasting Accuracy

Background

A major CPG player wanted a solution to deliver high forecast accuracy in a highly volatile and seasonal product category.

Approach & Solution Framework

Fractal applied Foresient, its AI-enabled forecasting solution, on datasets provided by Nielsen. Foresient outperformed the client’s internal demand planning systems, providing more stable and forecasts.

Outcome

Foresient delivered accurate forecasts for a highly volatile and seasonal category. Fractal’s AI-enabled forecasts were 18% more accurate than the client’s previous demand planning system.