A major CPG player wanted a solution to deliver high forecast accuracy in a highly volatile and seasonal product category.
Approach & Solution Framework
Fractal applied Foresient, its AI-enabled forecasting solution, on datasets provided by Nielsen. Foresient outperformed the client’s internal demand planning systems, providing more stable and forecasts.
Foresient delivered accurate forecasts for a highly volatile and seasonal category. Fractal’s AI-enabled forecasts were 18% more accurate than the client’s previous demand planning system.