November 13, 2014

2014 Data Driven Marketing Conference

Speaker : Pranay Agrawal


Hyper Personalization Through ‘Customer Genomics’

Event Host

Marketing Magazine

Session Summary

In contrast to traditional segmentation techniques, customers are typically placed into best-fit buckets, which limits the insights required to target people who are literally ‘outside the box.’ Customer Genomics leverages customer markers based on attitude, behaviour and monetary metrics to allow marketers to optimize marketing campaigns.

About the Speaker

Pranay has led Fractal to be one of the most respected analytics company in the world. Fractal is working with over 50 Fortune 500 companies helping them drive better business outcomes by embedding analytics in their decisions and processes. Fractal is well recognized for its client-centricity with a Net Promoter Score of over 60%.

Forbes recently ranked Fractal as the 7th best funded analytics company in the world, the Great Place to Work Institute rated them as the “Best Company to work” for in the analytics industry, Fractal was also called out as a “Cool vendor in analytics” by Gartner, Forrester rated them as a “Top provider for Text analytics” for their product dCrypt.

Event Date
November 13, 2014

The Bram & Bluma Appel Salon, Toronto Reference Library – 2nd Floor, 789 Yonge Street, Toronto , Canada

2014 Data Driven Marketing Conference

Pranay Agrawal

Co-founder and CEO