June 20-21, 2013

Big Data & Advanced Analytics for Retail – The IE Group


Winning the customer’s heart and mind through Big Data

Event Host

The IE Group

Session Summary

The retail environment is changing rapidly and so are we as people, as customers of products and services. Today’s customer is much more informed, is more price sensitive, and demands more from her relationship with a retailer. How can Retailers overcome this challenge of winning the Customer’s heart and mind? Is it art, science or a secret sauce of the two? Hear how Fractal Analytics, a leading global analytics consulting company, has helped Retailers build that needed rational and emotional connect with its customers and differentiate in an ever competitive multi-channel environment.

Event Date
June 20-21, 2013
Chicago, IL,