The art of predictive analytics
The IE Group @IEGroup
More companies are gathering massive data and the analytics tools to harness the power of information for better decisions. Applying science is critical to learn more about consumers to engage and drive loyalty, reduce waste in decision processes and improve life. Understanding the business problem is the art side of the equation to derive insights, requiring substantial business domain experience and thinking outside the box from a fresh perspective. This session reveals specific examples of solving challenges by considering unique angles and applying new approaches such as behavioral economics.