Retail and Consumer Goods Analytics Summit 2017

Speaker : Chris Dootson


Topic Table discussion on ‘The Importance / Lack of’ Strategy and Visibility in Revenue Management

Session Summary

We all claim the importance of Revenue Management, but does every company have or need the same definition, strategy and solution? Do people within a single organization or even department have the same objectives and information visibility to drive a single aligned agenda? We will discuss the key challenges and share experiences of challenges and successes that people have had along their journeys.v

About the Speaker

20 years of experience in CPG, starting with IRI in Retail.13 years with Kellogg across CMI, CatMan, Brand, Sales, S&OP, Revenue & Trade Management. Member of Sales and Marketing Leadership Teams. Moved to Kimberly Clark as Senior Director –¬†Global Analytics, leading Global best practice deployment in sales and marketing ROI.

The Drake Hotel , Chicago, United States

Retail and Consumer Goods Analytics Summit 2017

Chris Dootson

Client Partner - CPG Retail Consulting