Topic
Enhancing targeted interactions with customer and product DNA
Event Host
IIR USA
Session Summary
Retailers seek ways to capture consumer hearts and minds (and wallets) in the face of unprecedented competition. New approach defines, predicts and matches customer DNA to product DNA to enhance customer segmentation and targeted interaction rules. Explore a major national retailer’s journey to refine customer segments and shopping attributes using self-learning analytics to turbo-charge personalized marketing messages, promotions, pricing, and product assortment.
Key Takeaways
- How to harness the power of multiple data sources to develop sharper shopper insights
- Learn how to move beyond traditional ‘bucket’ segmentation to a more dynamic approach that evolves with customer transactions
- Find out how a major retailer used new customer insights to drive more effective marketing
