Measuring, Evaluating and Predicting the Social Consumer
What motivates your fans? Is there a value behind a Like? How can you connect your brand’s digital presence with consumers’ reactions, and how does the social voice of the customer translate into offline and online revenue? This session will explore the importance of digital word of mouth, social segmentation and explain why a one-size-fits-all analytics solution may not be right for your brand.
About the speaker
Rebecca has advised and consulted with industry leaders including Microsoft, IBM, HP, Nokia and SAP in the areas of social media analytics, digital scorecarding, behavioral modeling and targeted marketing efficacy.
Prior to Fractal, Rebecca worked with TSK – The Social Kit and AMI-Partners in areas of digital and social analytics and predictive modeling.
Her doctoral research in Urban and Regional Planning at the University of Colorado focused on connecting environment with behavior to inform and guide policymaking.