Price Elasticity: An Important Element in the Pricing Equation
Today, pricing in the US insurance industry is cost plus. The cost of doing business (or loss cost) is estimated at a micro segment level. Expenses and profit margins are added to the loss cost to arrive at a final premium. Getting the price segmentation right is a key to success and the industry has spent decades trying to improve the accuracy of these methods. In this session, we will demonstrate an innovative way to incorporate price elasticity into pricing plans even within the U.S. regulatory scenario.
About the Speaker
11+ years experience in consulting & analytics to define, design and implement analytics road maps enabling fact based decision making. Deepak has worked in areas such as: pricing, customer lifetime value, fraud and crime prediction.