Making Analytics More Strategic and Transformational – from the C-Suite

This workshop will frame ways to increase senior leadership engagement and action based on research and analytics thus making analytics more strategic and transformational. Our belief is that it is easier to institutionalize analytics when it is driven from C-level.

We will explore the strategic role and agenda for analytics to transform business along 5 dimensions:
1. data, 2. real-time decisions, 3. sophistication, 4. institutionalization, and 5. disruption.

Key Takeaways:

  • Why is strategic senior level engagement necessary for success of analytics
  • How much of this is a design issue or an execution issue
  • Explore levers of influence, dimensions that are critical and tactics that would deliver the transformation analytics promises to bring about
  • Learn best practices from various industries and lessons from best in class organizations on making analytics top driven


Reed Cundiff

General Manager Customer & Market Research – Microsoft

Saurabh Mittal

Senior Vice President, Strategic Client Partnerships – Fractal Analytics