It’s no secret that CPG companies are facing some major headwinds in the marketplace. Finding new growth means addressing some key competitive and customer challenges.
For instance, US CPG growth rates are stalling, volumes are declining in many categories and growth has slowed dramatically in key emerging markets. At the same time, e-commerce upended shopping behavior and leveled the playing field for small companies to reach consumers quicker and easier. Buying power has largely shifted from well-understood Boomers to fickle Millennials that often shun large brands in favor of newcomers.
Key takeaways: The good news is that CPGs can survive and thrive in these conditions. Attend this topic table to learn how large CPG companies can succeed by dramatically re-thinking how they look for growth opportunities, and shifting their mindset, culture and operations to capture these opportunities.
Moderators
Eugene Roytburg
Managing Partner, Fractal Analytics
Lana Klein
Managing Partner, Fractal Analytics