Fractal Analytics acquires AI startup to expand Customer Genomics®

Published By : Boston Business Journal

Appoints Founder of Imagna, Prashant Warier as Chief Data Scientist

San Mateo, CA., (October 29, 2015)

Fractal Analytics (, a global provider of advanced analytics, today announced that it has acquired Imagna Analytics, an artificial intelligence start up founded by Prashant Warier. This is Fractal’s second acquisition this year and will further strengthen Fractal’s IP in the area of Customer Genomics.

Prashant Warier started Imagna Analytics in 2012, a personalized targeting platform that decodes customer behavior and delivers contextually relevant offers in real-time. With this acquisition, Prashant joins Fractal as Chief Data Scientist.

Prashant is an accomplished AI researcher and has authored several papers and patents in AI and related fields. Prashant holds a doctorate in operations research from Georgia Institute of Technology and a bachelor’s degree from IIT Delhi.

“AI is fundamentally changing the way analytics is produced and consumed and I am delighted to have Prashant lead our business and clients in this emerging area,” said Srikanth Velamakanni, co-founder and CEO, Fractal Analytics.

“I am excited to rejoin Fractal to lead the development of next generation AI solutions at scale, a field I am deeply passionate about,” said Prashant Warier.

Earlier this year, Fractal Analytics acquired Mobius Innovations to strengthen the company’s Customer Genomics® solution for hyper-personalized marketing. Customer Genomics integrates enterprise, geo-location and open social media data to deliver personalized and contextual offers in real-time on mobile devices.

Fractal’s products also include TrialRun for systematic marketing experimentation at scale and Concordia® to harmonize disparate data sources.

About Fractal Analytics

Fractal Analytics is a global analytics firm that helps Fortune 500 companies gain competitive advantage through deep understanding of consumers and better data driven decisions. Fractal Analytics delivers insight, innovation and impact through predictive analytics and visual storytelling.

Fractal Analytics was founded in 2000 and has 850 people in 13 offices around the world serving clients in over 100 countries.

The company has earned recognition by industry analysts and has been named one of the top five “Cool Vendors in Analytics” by research advisor Gartner.

About Imagna Analytics

Imagna is a data science company with a focus on personalization solutions. Imagna’s AdPersonix is a digital data coalition and personalized targeting platform. Imagna utilizes proprietary AI techniques to decode customer behavior and target them with relevant ads and offers in real-time.