Fractal Analytics listed as a “Vendor to Watch” in Gartner Report

Published By : MarketWatch

Global provider of advanced analytics recognized in customer analytics sector amongst system integrating companies

SAN MATEO, Calif., Mar 03, 2015 (BUSINESS WIRE)

Fractal Analytics (, a global provider of advanced analytics, has been listed as a “Vendor to Watch” in a December 4, 2014 Gartner report, Market Trends: Pressure to Achieve High Performance and Lack of Talent Drive Managed Analytic Service Adoption. The report discusses the exploding demand for business analytics and the pressure for organizations to achieve high performance within their targeted markets. Fractal was the only pure play vendor featured in the customer analytics space among the industry giants.

“We believe being recognized by Gartner is an important milestone in our journey to build the world’s best customer analytics and loyalty capabilities at Fractal,” said Srikanth Velamakanni, Co-founder and CEO of Fractal Analytics. “Our Customer Genomics offering is helping clients understand their customers better and hyperpersonalize their experience with their business.”

According to the Gartner report, ”With the increased demand for advanced analytics, organizations will require an even wider range of skilled personnel, from statisticians and data scientists, to chief analytic officers. Hiring and retaining these talents can be difficult, especially with the limited number of qualified people in this relatively new discipline. As a result, organizations are forced to look to managed analytic services to complement their in-house resources and leverage providers’ technology assets.”

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About Fractal Analytics

Fortune 500 companies recognize analytics is a competitive advantage to understand customers and make better decisions. Fractal Analytics delivers insight, innovation and impact to them through predictive analytics and visual story-telling.

Fractal Analytics’ flagship Customer Genomics® solution helps marketers learn complex customer behavior at an individual level. Its proprietary pattern recognition and machine-learning algorithms learn from every transaction and customer interaction, including social media, to help marketers build a complete view of individual customers across attitudinal and behavioral dimensions. In June of 2013, global private equity firm TA Associates acquired a minority stake in the company for an investment of $25 million, and in May of 2013, information technology and research advisor Gartner named Fractal as one of the a top five “Cool Vendors in Analytics.” Learn more at