Fractal Analytics Receives Prestigious ‘Innovation Award’ from Direct Marketing Association

Published By : Business Wire


Fractal Analytics, a global provider of advanced analytics, recently took home the coveted Innovation Award from the Direct Marketing Association’s (DMA) annual Analytics Challenge during the DMA2013 Conference & Exhibition in Chicago.

“It is an honor to receive such high accolades for our skills in analytics and business intelligence”

Two teams from Fractal Analytics were in the top five rankings, beating an impressive array of 240 teams from around the globe. Fractal’s FourthDimension team earned the Innovation Award for its solution to this year’s challenge and the Fractalites team with a strong showing ranked fifth. The competition, which was sponsored by the Cleveland Clinic, involved identifying the patients most likely to respond to a re-activation campaign aimed at bringing back former patients. Members of FourthDimension were Rahul Roy Chowdhury, Neha Sherawat, Archana Kumari, and Himanshu Sharma.

Winners were judged based on predictive model performance and innovative approach. FourthDimension presented their solution on Oct. 14th at the DMA Conference, the annual event at which the world’s leading data-driven marketing companies share insights and best practices.

“It is an honor to receive such high accolades for our skills in analytics and business intelligence,” said Pranay Agrawal, co-founder and executive vice president, global consulting and client management, Fractal Analytics. “The application of our approach supports not only the life sciences industry, but also sectors like retail, financial services and insurance, as many different companies are looking to attract and retain customers with better insights into consumer behavior. This award proves that we are capable and highly qualified to provide predictive analytic services to a myriad of different industries.”

About Fractal Analytics

Fortune 500 companies recognize analytics is a competitive advantage to understand customers and make better decisions. We deliver insight, innovation and impact to them through predictive analytics and visual story-telling.

Learn more at

Fractal Analytics’ flagship Customer Genomics™ solution helps marketers learn complex customer behavior at an individual level. Its proprietary pattern recognition and machine-learning algorithms learn from every transaction and customer interaction, including social media, to help marketers build a complete view of individual customers across attitudinal and behavioral dimensions. In June, global private equity firm TA Associates acquired a minority stake in the company for an investment of $25 million, and in May, information technology and research advisor Gartner named Fractal as one of the a top five “Cool Vendors in Analytics, 2013.”

About DMA2013 Conference & Exhibition

The DMA2013 Annual Conference & Exhibition: The Global Event for Data-Driven Marketers is the world’s largest gathering of data-driven marketing professionals. DMA2013, held Oct. 12-17 in Chicago, features keynote presentations, educational sessions, roundtables, case studies, white papers and research reports. DMA2013’s exhibit hall features hundreds of exhibiting companies.

Visit the DMA2013 blog at

About Direct Marketing Association (DMA)

The Direct Marketing Association ( is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers—commercial and nonprofit—spent $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States. Measured against total U.S. sales, these advertising expenditures generated approximately $2.05 trillion in incremental sales. In 2012, direct marketing accounted for 8.7 percent of total U.S. gross domestic product and produces 1.3 million direct marketing employees in the U.S. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million U.S. jobs.


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