Optimization of online customer experience

The pandemic is resulting in a systemic change in consumer behavior towards digital, and they expect their banks to provide seamless, empathetic, and relevant service experience as they have been used to in branches. Banks have been dabbling with efforts to provide frictionless digital customer experience, and Covid-19 has accelerated a number of banks’ attempts to do this at scale. Our Automated Insights for Digital Evolution (AIDE) solution is being deployed to identify and eliminate friction points, detect root causes and enable the completion of customer journeys, leading to fast and significant increase in conversion rate, number of products per customer, and complaint resolution along with a reduction in cost to serve.