This workshop will review organizational imperatives to drive transformation towards putting the customer in the center, and implications on their analytics roadmap. We will explore how to identify critical organizational, functional, data and capability priorities to set and address broader customer goals. We will explore different dimensions of putting the customer in the center using use cases.
Key Takeaways:
- Understand how to approach customer-centricity for people, process, and technologies that crosses functional roles
- Learn how to apply customer-centricity from different industry examples
- Work through examples that address organizational alignment, goal setting, training, product definition, insights and data, and voice of the customer
Speakers
Sanjay Pal
Vice President, Strategy and Insights – Burlington Stores
Arpan Dasgupta
Vice President, Global Consulting – Fractal Analytics