Mayank is the Global Director, Personalization & Decision Engine, Digital Customer Engagement of McDonald's Corporation. He has spent the last two years in defining the brand’s global vision, strategy and roadmap for activating personalization and decision engine across channels and markets including Drive Thru, Kiosk, Mobile and Digital touch points.
Mayank is recognized as a marketing leader with a demonstrated track record of achievement in digital customer marketing, marketing technologies, personalization, CRM, loyalty and analytics across global and international markets. He specializes in creating, launching and optimizing innovative customer centric vision, strategies and tactics across all customer touch points. He brings progressive experiences from Food, Retail and Financial Services with a proven track record of turning positive ROI on initiatives, while ensuring superior customer experience.
Biju co-founded FinalMile Consulting 12 years back and pioneered the development of Behavior Architecture practice by combining learning from Cognitive Neuroscience, Behavioral Economics and Design. He brings 18 years of brand building experience with ad agencies like JWT, Lowe Lintas, DDB.
Biju believes that to power every human decision, we need to understand and influence every human decision. The combined power of AI and Behavioral Science can be used to unravel the complexities of why humans do what they do. These insights, combined with the power of Design will help develop interventions to influence a targeted human decision.