Online interactions continue to be the beneficiary of the physical store scale down, and closures in the pandemic hit world. Online shoppers are now making significantly more orders online, with their preferences changing or affected with the pandemic. Here’s our on-demand webinar with , Global Director, 1:1 Mass Personalization & Decision Engine, Digital Customer Engagement, McDonald’s and , Chief Evangelist, Fractal & Chairman, FinalMile Consulting looking at the consumer pivot to digital in the next normal.
Let’s admit it, the days of retail therapy when customers could stroll around the store space, indulging their senses and adding items to their basket at leisure, are over. COVID-19 has made the consumer more alert, cautious, and anxious, who wants to end their shopping and head home quickly.
Almost all activities, including shopping, are now redefined by prudence and caution. Some of the changed consumer behavior is also right in front of us; the focus on essentials, cutting down of indulgences, and the preference of hygiene and health-related products, among others.
There is nearly a 195% increase in online sales. So, consumer interactions are almost completely digital, and most of it through smartphones. Research shows, on an average, we tend to touch our phones 2617 times in a day. What it means is, every interaction is on an average of 4.3 seconds. So, brands have 4 seconds to grab the attention of the consumer, who is already stressed and anxious.
So, how to market to the changed consumer today? How can they make it relevant to the current needs of the consumer?
From mass personalization to tapping into the macro moments, the omnichannel approach is the way forward. Watch our video here, to understand and connect with the new and changed consumer of today.
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