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  • Delivering better shopper experiences through experimentation with Fractal

In the omni-channel world, the Retail industry has been striving hard to re-define shopper journeys and developing winning strategies for the store. The upheaval caused by the pandemic and the onset of new routes to market have only increased the pressure on them to accelerate some of their initiatives. From digitizing shopper experiences, modernizing store layouts to developing innovative displays for engaging shoppers, retailers have been experimenting with new strategies more than ever before to attract profitable shoppers and keep them.

Watch the on-demand session and learn how Fractal's Trial Run platform allows you

  • Take Informed business decisions: Rapidly test ideas and formulate business strategies based on empirical evidence.
  • Best in class underlying science: Advanced algorithms for accurate results fit across multiple verticals and functions.
  • Modern UI: Automated transparent workflow solves practical experimental challenges.