Fractal Analytics Announces Partnership With Final Mile to Combine Data Science With Behavioral Science

Published By :MarketWatch

JERSEY CITY, New Jersey, PRNewswire via COMTEX
Fractal Analytics (, a provider of analytics & AI, and Final Mile Consulting, an innovative behavior architecture firm, today announced a partnership to bring data sciences and behavioral sciences together to improve decision making.

Final Mile uses innovative behavioral research methods like games and simulations, to truly understand why people do what they do. By understanding the rational and emotional factors that drive human behavior, Final Mile develops interventions to drive sustainable behavior change across contexts for clients including corporations, governments and social impact organizations globally.

“The nature of human-machine relationship is evolving with rapid advances in AI. A better way of understanding, predicting and shaping human behavior requires the combination of data science and behavioral sciences,” said Srikanth Velamakanni, Group Chief Executive & Executive Vice-Chairman, Fractal Analytics. “Final Mile’s track record in influencing human behavior through behavioral science and design combined with Fractal’s data science & AI capabilities will help our clients drive lasting behavior change internally and externally.”

“Data from organizational systems and other structured and unstructured sources can dramatically improve our understanding of human behavior, inform better hypotheses and complement our work with our clients in achieving behavior change,” said Biju Dominic, Co-founder and Chief Executive Officer, Final Mile Consulting. “We are excited to partner with Fractal to bring behavioral and data sciences together and help our clients create and test winning strategies for shaping their stakeholder behavior.”

About Fractal Analytics

Founded in 2000, Fractal Analytics is a strategic analytics partner to the most admired Fortune 500 companies globally and helps them power every human decision in the enterprise by bringing analytics & AI to the decision-making process.

Fractal Analytics has presence across 12 global locations including the United States, UK and India and has been recently featured as a ‘Hot Artificial Intelligence (AI)’ company by Forbes. Fractal has also been recognized as a ‘Cool Vendor’ and a ‘Vendor to watch’ by Gartner.

About Final Mile Consulting

Founded in 2008, Final Mile Consulting pioneers a practice of Behavior Architecture – the application of behavioral sciences to understand decision making and influence consumer and social behavior. It has worked on behavioral challenges in financial services, healthcare, consumer goods, ecommerce, safety and sanitation. It has offices in United States and India and engagements across the globe.