Fractal Analytics and TIBCO Spotfire Form Strategic Alliance to Increase Adoption of Visualization-Based Advanced Analytics

Published By : The New York Times

Alliance to Enable Sustainable Competitive Advantage in a Big Data World

Fractal Analytics, a global provider of advanced analytics services, and TIBCO Software Inc. (NASDAQ:TIBX), a leading provider of enterprise-class analytics software, today announced a strategic alliance marrying Fractal Analytics’ predictive analytics capabilities with TIBCO’s visualization software, TIBCO Spotfire®. The relationship makes data-informed driven decisions more actionable and accessible to business users through visual storytelling to speed real-time decisions.

“Advanced analytics help businesses to stand out amid a sea of promotions by taking targeted customer engagement to the next level. Data visualization is not just for marketing; it’s a key element that can transform every aspect of business, from the mailroom to the boardroom. TIBCO Spotfire allows all types of users to visually discover insights hidden in big data to make more effective decisions,” said Pranay Agrawal, co-founder and executive vice president, global consulting and account management, Fractal Analytics.

“Spotfire delivers transformational business value through visual, predictive, and operational analytics, and our alliance with Fractal ensures that our joint customers can not only discover – but more importantly anticipate – opportunities or threats in big data to achieve sustained competitive advantage,” said Peter Lee, executive vice president, TIBCO Spotfire.

About Fractal Analytics

Fractal Analytics believe analytics is critical to deeply understand consumers, earn customer loyalty, and make better data-informed decisions. Leading global companies partner with Fractal Analytics to build breakthrough analytical solutions, set up analytical centers of excellence, and institutionalize data-driven decisioning. Learn more at

Fractal Analytics’ flagship Customer Genomics™ solution helps marketers learn complex customer behavior at an individual level. Its proprietary pattern recognition and machine learning algorithms learn from every transaction and customer interaction, including social media, helping marketers build a complete view of individual customers across attitudinal and behavioral dimensions. In June, global private equity firm TA Associates acquired a minority stake in the company for an investment of $25 million, and in May, information technology and research advisor Gartner named Fractal as a top five “Cool Vendors in Analytics, 2013.”