Consumer Packaged Goods

Overview

Cloud adoption is revolutionizing the CPG industry in many ways, helping customers improve their operations and drive growth. For the past 22+ years, Fractal has been transforming the CPG industry in various areas, such as improving supply chain management, optimizing marketing and sales, enhancing product development, and improving customer experience.

Fractal's expertise in industry solutions like Sales Transformation, Supply chain Analytics, and Revenue Growth Management is transforming the CPG industry by enabling companies to make more informed decisions, drive efficiency, and improve the customer experience. With proven experience driving significant revenue and OpenX reduction, Fractal brings in strong AI, Engineering and Design capabilities to improve data management and increase automation.

Priority Capabilities

Industry focus Solution

Digital & Ecommerce

Optimizing the customer journey
Early trend & anomaly detection
Digital dashboarding & alerts

Revenue growth management

Portfolio Reorganization, SKU rationalization
Pricing & promotion optimization
Trade Promotion Optimization
Integrating E-Commerce

Business & Finance Planning

Forecasting & Growth Drivers
Working Capital, Margin, P&L Analytics
Planning, Budgeting, Controls

Supply Chain Transformation

Intelligent Sourcing
Dynamic Fulfilment
Smart Factory

Sales Transformation

Sales productivity
SKU recommender
Beat optimization
Digital Merchandise & ROI

Marketing Analytics

Market-Mix Modelling
Multi touch Attribution
Key business drivers, Omnichannel

Success stories

F100 Media Broadcaster

ML Engine based next best recommendation

Built an ML-based next-best recommendation solution which led to an annual incremental benefit of $10M based on higher upgrade sales volumes, better sales mix, better save rate, and more.

Hyper Personalized Customer Experience Score (CES)

Harmonized customer 360° view by building and providing in-depth understanding of drivers of customer churn, which led to a 7%-10% reduction in annual cancellation calls, a 5%-6% reduction in annual churn, and $20M in savings.

Directional guide to enable continuous website and app design improvements

Guided directional website design improvements leading to an incremental benefit of $4M, a 22% increase in credit card applications, and a 40% reduction in manual effort to create reports.

Enabled a scalable and replicable one-stop product for all key eCommerce analytics needs

Enabled a scalable and replicable one-stop solution for key e-commerce analytics needs, resulting in a common data lake as the single source of truth, enhancing analytical and reporting capabilities.