Agenda

  • Guest Keynote

    What Got You Here Won’t Get You There

    Dr. Marshall Goldsmith is the world authority in helping successful leaders achieve positive lasting change in behavior. In this fast-paced keynote session, Dr. Goldsmith will share a proven model (backed by research involving over 86,000 respondents from around the world) that leaders can use to develop themselves, coach others and build teams. He will then share one of his greatest learnings from Peter Drucker on how to best influence decisions makers when we do not have line authority. Finally, Marshall will show how daily questions – and especially active questions can be used to both increase individual effectiveness and build employee engagement.

    Speaker:
    • Dr. Marshall Goldsmith,
      Executive Coach and Author

  • Keynote

    Better AI needs better design

    Speaker:
    • Srikanth Velamakanni

      Co-founder, Group Chief Executive & Executive Vice-Chairman,
      Fractal Analytics

  • Presentation & Fireside chat

    Operationalizing algorithms

    Speaker:
    • Chief Data & Analytics Officer,
      Fortune 50 CPG Company

  • Presentation

    Social Research – Delivering insight without asking questions

    Is it possible for consumers to answer a question even when they haven’t been asked one? And if so, would those insights be a valid way to drive dynamic and strategic marketing and product decisions? Using raw, organic social data, Microsoft’s Customer and Market Research organization started tackling this problem a few years ago. What started off as an experiment has turned into a full flung marketing research practice that has supported senior level marketing decisions at both increased speed and cost reduction.

    Speaker:
    • Senior Director,
      Fortune 30 Tech Company

  • Presentation

    How Google is shaping the future of AI

    Speaker:
    • Senior Director,
      Fortune 10 Tech Company

  • Keynote

    Applied AI - separating fact from fiction

    As the hype around artificial intelligence reaches a fever pitch, brands are beginning to wonder what is real, what is fiction, and whether they should join the fray. Some companies have already learned the hard way that AI is not the panacea they were promised. In this session, Forrester principal analyst Brandon Purcell will describe how companies are using AI today to personalize customer experiences and achieve operational excellence. He will further provide a framework to help you determine where to apply AI to transform your business and how to measure success.

    Speaker:
    • Brandon Purcell

      Principal Analyst,
      Forrester Research

  • Fireside chat

    Analytics that drives retailer partnerships

    CPG companies today operate with two ecosystems: the marketer’s ecosystem, and the retailer’s ecosystem. They often struggle to translate insights into meaningful conversation with Retailers. In this session, we will hear from Kellogg’s on how they are making their insights around core growth strategy translate to impact at Retailers.

    Speakers:
    • Global Vice President of Analytics,
      Fortune 100 Food Manufacturer

    • Dipita Chakraborty

      Client Partner,
      Fractal Analytics

  • Workshop

    Fractal Strategy & Member Input

    Fractal Analytics seeks to enable CXO’s and enterprises to power every human decision in the enterprise through data, AI and behavioral science that transform strategic, tactical and operational decision making capabilities to: 1. Reimagine the customer experience, 2. Drive product innovation, and 3. Craft strategic and operational models.

    In this session, Fractal’s co-founders will share the organization’s performance, strategic direction and plan of action, and seek input from members on business priorities and toward becoming even more relevant to client organizations.

    Key takeaways:

    • Learn about Fractal’s recent achievements against our goals and response to member input
    • Learn about Fractal’s plans to further strengthen processes and capabilities
    • Provide input on your business priorities and Fractal’s strategic roadmap
    Speakers:
    • Srikanth Velamakanni

      Co-founder, Group Chief Executive & Executive Vice-Chairman,
      Fractal Analytics

    • Pranay Agrawal

      Co-founder and CEO,
      Fractal Analytics

  • Presentation

    Using strategy and analytics to succeed in a digitally transforming retail environment

    All companies have had to rethink their strategy in the new digital world where the price is transparent, data is overwhelming and consumer expectations are reaching new heights. This is a unique story of survival and growth by creating a new strategy and using analytics to drive it.

    Speaker:
    • VP Pricing and Merchandising Analytics,
      Fortune 100 Consumer Electronics Retailer

  • Panel discussion

    What’s next and real life experiences

    Designing the Intelligent Enterprise requires leaders to go after the most wicked business challenges. This is often left to the top analytic and data science practitioners. It requires innovative analytics approaches, significant influencing of business leaders (including the C-Suite), and a focus on executing for material value to the Enterprise. We’ll explore these areas and more with our powerful panel of industry leaders!

    Moderator:

    Andy Walter

    Fractal Analytics Strategic Advisor, and former Vice President, IT & Shared Services,
    Procter & Gamble

    Panelists:
    • VP Brand Operations Analytics,
      Fortune 100 Insurance Company

    • Group PMM and Analytics lead – Ads Marketing Analytics,
      Fortune 20 Tech Company

    • Global Director Advanced Analytics,
      Fortune 100 Food Manufacturer

Venue

The Ritz-Carlton,

1 Miramontes Point Rd, Half Moon Bay,

CA 94019, USA