The healthcare sector has reached a seminal point. In a world shaken by the pandemic, customer communication has never been more important.

Customers - empowered by wearable devices and emerging technology are eager for better experiences that mirror the level of service they’re used to from other industries.

However, healthcare remains sensitive and personal. As a health insurance customer, the bottom line is, you want to be treated as a person, not a number. For payers, getting this right is essential to retention and growth – getting it wrong means losing business. But how do you communicate with millions of customers on a personal level?

Failure in addressing customer’s specific needs and communicating too many irrelevant messages is one of the biggest drivers of customer dissatisfaction.

- Lorem ipsum dolor sit amet consectetur adipisicing.

The challenge

A Top 5 health insurance payer wanted to redefine its marketing strategy by delivering personalized experiences relevant to their member needs.

Their communications were disjointed and overwhelming, leading to poor experiences and message fatigue. Customer trust and experience satisfaction were at a low.

Download the case study below to find out how the insurer improved the way they deliver personalized content, enhanced health outcomes, improved customer satisfaction, increased communication relevance and reduced message fatigue.

Key Results

Healthy experiences? It’s all in the detail

12% reduction in the number of communications – reducing message fatigue

Healthy experiences? It’s all in the detail

21% increase in ROI

Healthy experiences? It’s all in the detail

Improved customer satisfaction and engagement

Healthy experiences? It’s all in the detail

Better health outcomes

Download the full case study

Healthy experiences? It’s all in the detail
Full name*
Email address*
Organization*

Meet our experts

Healthy experiences? It’s all in the detail
Kishore Bharatula

Principal Consultant

Healthy experiences? It’s all in the detail
Himanshu Sharma

Engagement Manager

Healthy experiences? It’s all in the detail
Amar Jaiswal

Senior Data Scientist