The healthcare sector has reached a seminal point. In a world shaken by the pandemic, customer communication has never been more important.

Customers - empowered by wearable devices and emerging technology are eager for better experiences that mirror the level of service they’re used to from other industries.

However, healthcare remains sensitive and personal. As a health insurance customer, the bottom line is, you want to be treated as a person, not a number. For payers, getting this right is essential to retention and growth – getting it wrong means losing business. But how do you communicate with millions of customers on a personal level?