Enabling a path from Digital Transformation to Digital Optimization across Retail industry
Overview
The retail industry has seen massive changes over the last few years as the COVID-19 pandemic forced leaders to rethink traditional operating models. In-store and online shopping with competitive offers has become the new normal for customers across the globe. Cloud adoption is now a non-negotiable choice, regardless of perceived migration challenges.
Artificial Intelligence (AI) is revolutionizing the Retail & Consumer industry by transforming how businesses operate and interact with their customers. Fractal brings in proven and industry-recognized domain capabilities combined with cutting edge technologies to improve customer experience, enhance product recommendations, streamline operations, optimize inventory, and enhance the supply chain. With industry-focused solutions, Fractal has digitally transformed retailers at various stages of maturity from being siloed to connected retail with analytics-driven intelligent capabilities.
Customer Challenges
- Lack of clarity in applicability of loyalty points to make a purchase causes confusion
- Online conversion rates were below the industry benchmark though the retailer wasn’t equipped to identify the root cause analytically or at scale
- Scroll intensive loyalty program page leads to high dependency on live chat
Industry focus Solution
Customer Engagements
Merchandizing
Supply Chain
Operations
Success stories
Priority capabilities​​
- Transform Relationship with Customers
- Transform Sales & Marketing Strategy​
- Transform Risk Management
- Transform Core Operational Efficiency
- Designed Transformations
- Long Term partnerships
- Monthly innovation sessions
- Establishing thought leadership
Targeted In-house Solutions
Google cloud services​ used
BigQuery
Compute Engine
Cloud Storage
Cloud Composer
Cloud SQL
AI Platform Notebook
Expected business impact​
- Increased ROI by 75% by selecting the right customers and applying minimum spend thresholds
- Improved overall average fulfillment time and, specifically, improved 1-day fulfillment rates by 40% creating a better customer experience.
- In parallel, shipping costs fell by 20% creating the opportunity for reinvestment in the solution.
- Item click rate improved by 2.5x with personalized and revenue growth with personalization was logic +6.6% vs. a decline of ~1% without it
- Over 4000+ Man hrs saved through process automation
- One click forecast with consolidation for 40+ stores
- Automated data consolidation