Driving a combined annual impact of $400M at the enterprise level across 10+ transformational programs undertaken over the last 5 years
Overview
Served one of the largest Media and Entertainment organizations across the UK and EU, providing solutions and strategic partnerships around Direct-to-Consumer Relationships, Content Creation and Distribution, and Ad Performance and Optimization.
Developed a range of AI and Engineering solutions across all key portfolios, including Pay-TV, Broadcasting, Broadband, On-demand, Streaming, and Mobile.
Expected business impact​
- Call reduction: 7-10% reduction in the total annual volume of cancellation calls
- Churn reduction: 5-6% reduction in the total annual volume of churn
- Revenue-loss prevention: Arresting average drop in subscription revenue per customer/quarter, leading to $40M+ in value savings in the first year
- Cost reduction: $20M+ savings due to the reduction in cancellation calls and churn prevention activities
Priority capabilities​​
- Direct-to-Consumer Relationships​
- Content Creation and Distribution
- Ad Performance and Optimization
Success stories
Determine the contributions of media and the drivers of sales
Industry focus Solution
- Weekly live-feeds from pre-defined data sources
- Development & Output
- Integration with legacy database
Targeted In-house Solutions
Customer Challenges
- Continued rise in cord cutting and the domination of streaming services
- Disparity in content budget
- Smart(er) personalization
- Fading traditional advertising models
- Data privacy: Rebuild trust and transparency
- Next wave of disruption
Google cloud services​ used
BigQuery
Compute Engine
Cloud Storage
Cloud Composer
Cloud SQL
