Year: 2023

NEW YORK | MUMBAI, June 28, 2023 – Fractal (www.fractal.ai), a global provider of artificial intelligence and advanced analytics solutions to entities including Fortune 500® companies today announced that it has been named a ‘Leader’ among Customer Analytics Service Providers (CASPs) in the recent Forrester Wave™: Customer Analytics Service Providers, Q2 2023 report, published by the independent market research company, Forrester Research.

“In Fractal’s vision analytics is a relatively minor piece of the equation,” writes author Brandon Purcell, Vice President & Principal Analyst in the report. He adds, “It’s also the piece that’s most commoditized in this market so Fractal correctly differentiates with its emphasis on design and engineering, which help clients bridge the insights-to-action gap. Fractal’s innovation approach reflects this ethos with dedicated funding for research and development in generative AI and neuroscience that should strengthen its leadership position.” Download the full report.”

“We are on a mission to help our clients create a billion-dollar impact by powering every human decision in the enterprise with AI, engineering and design,” said Pranay Agrawal, Co-founder and CEO, Fractal. “Forrester’s independent assessment validates our differentiated approach for driving ‘insights to action’ and recognizes Fractal for delivering stand-out, innovative products and services.”

Forrester’s 29-criteria evaluation of customer analytics service providers identified 13 of the world’s top providers and researched, analysed, and scored them. This report shows how each provider measures up and helps CIOs and business leaders make the right choice of customer analytics partner.

The report also notes, “With Data Science Commoditized, Focus Shifts to Verticals, Design, And Ethics. As a result of these trends, customer analytics service provider customers should look for providers that: a.) Verticalize their services b.) Humanize customers with design research teams & c.) take a disciplined approach to privacy and AI ethics.”

This report is among the recent analyst recognition of Fractal’s AI and Analytics capabilities. Fractal was also named:

(1) A Leader in Everest Group’s Analytics and AI Services Specialists PEAK Matrix® Assessment 2022
(2) A Leader in The Forrester Wave™: Customer Analytics Service Providers, Q3 2021
(3) Honorable Vendor in Gartner’s Magic Quadrant for Data & Analytics Service Providers 2022

Download The Forrester Wave™: Customer Analytics Service Providers, Q3 2023 here.

About Fractal

Fractal is one of the most prominent providers of Artificial Intelligence to Fortune 500® companies. Fractal’s vision is to power every human decision in the enterprise, and bring AI, engineering, and design to help the world’s most admired companies.

Fractal’s businesses include Crux Intelligence (AI driven business intelligence), Eugenie.ai (AI for sustainability), Asper.ai (AI for revenue growth management), Senseforth.ai (conversational AI for customer service) & Flyfish (generative AI for Sales). Fractal incubated Qure.ai, a leading player in healthcare AI for detecting Tuberculosis and Lung cancer.

Fractal currently has 4500+ employees across 16 global locations, including the United States, UK, Ukraine, India, Singapore, and Australia. Fractal has been recognized as ‘Great Workplace’ and ‘India’s Best Workplaces for Women’ in the top 100 (large) category by The Great Place to Work® Institute; featured as a leader in Customer Analytics Service Providers Wave™ 2021, Computer Vision Consultancies Wave™ 2020 & Specialized Insights Service Providers Wave™ 2020 by Forrester Research Inc., a leader in Analytics & AI Services Specialists Peak Matrix 2022 by Everest Group and recognized as an ‘Honorable Vendor’ in 2022 Magic Quadrant™ for data & analytics by Gartner Inc. For more information, visit fractal.ai

Flyfish enables brands to instantly build AI sales advisors that engage in one-on-one data-driven shopping experiences with consumers, driving revenue and lifelong consumer relationships.

NEW YORK/MUMBAI, June 21, 2023 – Fractal (www.fractal.ai), a global provider of artificial intelligence and advanced analytics solutions to entities including Fortune 500® companies, today announced the launch of Flyfish – the first-ever 360-degree generative AI platform for digital sales, which provides consultative experiences via intuitive sales advisors. The platform transforms digital sales by analysing an individual’s buying patterns, purchase history and preferences to create a personalized shopping experience that increases revenue and builds loyalty. Flyfish’s data-driven approach understands what consumers are looking for instantly and can guide them to the right products digitally, while still feeling like a human interaction.

“We envision the future of sales as building meaningful customer relationships based on a deep understanding of consumers’ unique needs and preferences,” stated Srikanth Velamakanni, Co-Founder, Group Chief Executive, and Vice Chairman of Fractal. “Flyfish’s true power lies in its seamless integration into an organizations’ sales processes, its ability to train on specific product data, and its power to deliver custom user experiences. As our latest innovation, Flyfish holds tremendous potential to make a significant impact across various industries.”

Working with Flyfish is easy and efficient. Businesses can quickly begin by syncing product catalogs, marketing collateral, and other relevant data, seamlessly connecting Flyfish with their CRM or other systems. Within the platform, a company can easily configure, train, and create an AI Sales Advisor in a matter of minutes using Flyfish Domain Models. Thorough testing ensures optimal performance before launching the AI Sales Advisor across preferred digital channels, and the continuous analysis of customer interactions and sales data is made possible through customizable analytics dashboards, allowing for the collection of valuable insights and data.

“Sales is an interaction intensive and conversationally demanding space that requires a strong understanding of context and nuance. It was our goal to build an experience similar to a personal shopper or product specialist when designing the Platform. In developing Flyfish, we have been able to create a hyper-personalized customer journey that mimics human interaction and rich product consultancy,” said Shridhar Marri, CEO and Founder of Flyfish. “Flyfish disrupts the way brands sell on digital channels, and we are seeing significant early momentum across industries such as e-commerce, retail, CPG, and financial services.”

Flyfish combines a range of powerful capabilities, integrating smoothly with existing marketing tech stacks and effectively handling structured & unstructured data. It also simplifies checkouts and integrates human consultants, providing a comprehensive solution that doesn’t replace human staff, but creates new roles and management flows. With its unique combination of features and ability to deliver a consultative sales experience, Flyfish stands as the unparalleled platform across industry verticals.

“Flyfish enables brands to create high touch experiences at scale in all digital channels preferred by their audiences, including web, mobile, WhatsApp, Instagram, Facebook Messenger, Google Business Messages, Apple Business Chat & WhatsApp. Flyfish has taken extensive measures to safeguard sensitive customer data and does not compromise data privacy and security,” said Neeraj Tripathi, Chief Product Officer of Flyfish.

For more information, visit www.flyfish.ai.

About Fractal

Fractal is one of the most prominent providers of Artificial Intelligence to Fortune 500® companies. Fractal’s vision is to power every human decision in the enterprise, and bring AI, engineering, and design to help the world’s most admired companies.

Fractal’s businesses include Crux Intelligence (AI driven business intelligence), Eugenie.ai (AI for sustainability), Asper.ai (AI for revenue growth management), Senseforth.ai (conversational AI for customer service) & Flyfish (generative AI for Sales). Fractal incubated Qure.ai, a leading player in healthcare AI for detecting Tuberculosis and Lung cancer.

Fractal currently has 4000+ employees across 16 global locations, including the United States, UK, Ukraine, India, Singapore, and Australia. Fractal has been recognized as ‘Great Workplace’ and ‘India’s Best Workplaces for Women’ in the top 100 (large) category by The Great Place to Work® Institute; featured as a leader in Customer Analytics Service Providers Wave™ 2021, Computer Vision Consultancies Wave™ 2020 & Specialized Insights Service Providers Wave™ 2020 by Forrester Research Inc., a leader in Analytics & AI Services Specialists Peak Matrix 2022 by Everest Group and recognized as an ‘Honorable Vendor’ in 2022 Magic Quadrant™ for data & analytics by Gartner Inc. For more information, visit fractal.ai

Karenann Terrell & Neelam Dhawan join the AI Company as independent directors

NEW YORK/MUMBAI, Feb 21, 2023: Fractal(fractal.ai),a global provider of artificial intelligence and advanced analytics to Fortune® 500 companies, today announced the appointment of Karenann Terrell and Neelam Dhawan as independent directors to its board of directors.

Karenann Terrell has served in key roles at multiple Fortune 500 companies, including as the Chief Information Officer for Walmart Stores Inc. and Chief Digital & Technology officer for GSK plc. (formerly GlaxoSmithKline). As a transformational technology leader, she has been recognized as “CIO of the year” by NASSCOM and has been awarded the Fisher-Hopper Prize for lifetime achievement in CIO leadership. She serves as a senior advisor to Insight Partners and Google Cloud.

Neelam Dhawan has spent four decades of her illustrious career shaping the Indian IT industry. She has served on the boards of several companies including ICICI Bank Limited and has previously served on the supervisory board of Royal Philips. Fortune, Forbes and Business Today have all recognized her as one of the ‘Most Powerful Women in Business’. Neelam has served on the NASSCOM Executive Council and has made significant contributions to industry strategy and public policy frameworks.

“I am excited to join the board of Fractal to leverage my technology experience, and to build on the momentum the company has achieved in driving overall value to all stakeholders,” said Karenann.

“I am delighted to join Fractal’s board at such an important time,” said Neelam. “I look forward to collaborating with the entire board and management team to help Fractal achieve its goals and deliver long-term value to all stakeholders.”

“We are honored to welcome Karenann and Neelam – two accomplished tech leaders and role models to the Fractal board. Karenann has been incredibly successful in driving the digital transformation agenda at Fortune® 500 companies. Neelam’s rich experience, especially in the tech industry will be invaluable as we scale Fractal and navigate through several points of inflection over the next few years. Their C-Suite perspective and experience can help us deliver on the promise of creating $1 billion value to every client that we serve”, said Srikanth Velamakanni, Co-founder, Group Chief Executive & Executive Vice Chairman, Fractal.

“Fractal remains committed to bringing together a group of directors with the right mix of experience, skills and backgrounds to continue creating value for our clients and partners. Their depth of industry knowledge and expertise are valuable additions to the board that will help Fractal continue its strong growth”, said Pranay Agrawal, Co-founder & Chief Executive Officer, Fractal.

About Fractal

Fractal is one of the most prominent providers of Artificial Intelligence to Fortune 500® companies. Fractal’s vision is to power every human decision in the enterprise, and bring AI, engineering, and design to help the world’s most admired companies.

Fractal’s businesses include Crux Intelligence (AI driven business intelligence), Eugenie.ai (AI for sustainability), Asper.ai (AI for revenue growth management) and Senseforth.ai (conversational AI for sales and customer service). Fractal incubated Qure.ai, a leading player in healthcare AI for detecting Tuberculosis and Lung cancer.

Fractal currently has 4000+ employees across 16 global locations, including the United States, UK, Ukraine, India, Singapore, and Australia. Fractal has been recognized as ‘Great Workplace’ and ‘India’s Best Workplaces for Women’ in the top 100 (large) category by The Great Place to Work® Institute; featured as a leader in Customer Analytics Service Providers Wave™ 2021, Computer Vision Consultancies Wave™ 2020 & Specialized Insights Service Providers Wave™ 2020 by Forrester Research Inc., a leader in Analytics & AI Services Specialists Peak Matrix 2022 by Everest Group and recognized as an ‘Honorable Vendor’ in 2022 Magic Quadrant™ for data & analytics by Gartner Inc. For more information, visit visit fractal.ai