Vice President, Enterprise Analytics and Process Improvement
Global Head of Product Growth & Analytics, YouTube Marketing
Akhil is the Head of Data Science, North America, with over nine years of experience using mathematical, statistical, and computational tools to solve decision-making problems in Consumer Packaged Goods (CPG), retail, insurance, and other industries.
Akhil has played a significant role in shaping and evangelizing Fractal’s thinking in data science with clients. He has also incubated and led Fractal’s retail & customer experimentation product business in various industries. Further, he developed real-time bidding algorithms using Bayesian Optimization and other Machine Learning (ML) methods for a Fortune 50 CPG company.
Akhil has also developed subrogation models from unstructured data using text mining algorithms and HPC tools.
He has a keen interest in designing experiments in business applications, ML at big data scale, optimization methods, unsupervised learning methods, entity resolution. He has an MS in Economics from IGIDR, Mumbai, and a BS in Mathematics, Hansraj College, Delhi University.
SVP, Global Product
Marketing and Insights
Chief Analytics Officer
Amit is the head of Integrated Marketing Effectiveness (IME) capability and a Client Partner at Fractal. He leads consulting, design and, delivery of transformative analytics engagements with global clients across industries.
Amit has over 18 years of experience in analytics and AI, strategy consulting for CPG, retail, technology, and financial services organizations worldwide, in diverse markets. He has led several large, multi-year and cross-market analytics engagements, transforming decisions across the portfolio of brands. Amit is passionate about delivering strong business value through analytics transformation, driving implementation and adoption, and leading to sustained incremental top-line or bottom-line.
Amit is an SME in the areas of omnichannel marketing optimization, price-n-promo strategy, trade fund optimization, brand positioning and communication strategy, customer analytics and consumer behavior.
He has a keen interest in designing analytics frameworks for solving complex business problems, combining business acumen with applied analytics. He holds an MBA from the Indian Institute of Management, Ahmedabad (IIMA) and a B. Arch. From Malaviya National Institute of Technology (NIT), Jaipur.
Fractal Analytics Strategic
Advisor, former Sr. VP,
Performance Analytics Group
Amit is a Client Partner and is responsible for the business development and client relationship management in Southeast Asia and the GIC business.
Amit has over two decades of experience spanning business development, consulting, and delivery. In his prior responsibilities at Fractal, he focused on account management and delivery for a leading loyalty firm and was running their analytics CoE from India. He also focused on the growth of newly acquired relationships across verticals and led their delivery to create scaled strategic client partnerships.
Prior to Fractal, Amit worked at Kotak Mahindra Bank across business development and product management roles and at Cedar Management Consulting. He has a keen interest in leveraging AI and big data analytics for creating impact across client organizations. He is a Bachelor of Business Studies, from Shaheed Sukhdev College of Business Studies, Delhi University, and has done his PGDBM in Marketing and Finance from SCMHRD, Pune.
Anindya is a Client Partner and offshore delivery lead in the insurance and healthcare practice. He comes with over 16 years of experience in executing and implementing projects in predictive analytics and reporting-enabled solutions. He is a thought leader, driving business transformation through AI, engineering, and design.
Anindya is an expert in solving tough business problems and implementing solutions across the insurance and healthcare value chain using advanced AIML techniques. He also guides solution design and client value realization for insurance and healthcare practices.
Anindya has a keen interest in enabling every human decision from the lenses of AI, engineering, and design. He has completed his M.Sc and M.Phil in Economics from IGIDR, Mumbai, India.
Vice President, Data Solutions
Former Chief Information & Business Services Officer
Executive Director, Data Science
Arpan is the chief practice officer for Financial Services, Telecom and Digital.
He comes with 17 years of experience spanning consulting and business management roles, enabling large organizations to improve business performance through a concerted application of AI, digital technologies, data, and operating model transformations.
Arpan specializes in re-imagining front-office functions – customer experience, sales, marketing, digital and care. He focuses on the development of new AI products and scalable solutions. He has previously worked with Booz & Co and American Express.
He has an MBA from the Indian Institute of Management, Lucknow, and a Bachelor’s degree in Mechanical Engineering from the Indian Institute of Technology, Madras. He comes with a keen interest in driving organizations closer towards cognitive technologies in day-to-day operations and unlocking large capacity for growth using the power of AI, Engineering, and Design.
Director, North America Strategic Analytics and Shopper Insights
Ashwath is a member of the executive leadership team and CFO at Fractal, driving growth with efficient capital allocation. He comes with over twenty-one years of corporate finance experience, FP&A, commercial finance, controllership, finance operations, treasury, supply chain management, pricing, M&A, and tax.
Ashwath is a finance leader with global and multi-market experience with a demonstrated history of business partnership to accelerate growth and improve business performance. Before Fractal, he worked with GE, IBM, and Nielsen.
Ashwath completed his Finance Management Program from GE and is a Chartered Accountant from India (ICAI).
Bhaskar is a Client Partner and part of the Asia-pacific leadership team, driving digital transformation for Fortune 500 clients across industries. He has worked globally, with significant exposure to North America, Europe, Singapore, and Australia. He comes with an experience of over 16 years across banking, financial services, hi-tech, industrial IoT, and retail.
With his expertise, he helps enterprises drive better decisions with the right strategy and problem-solving approach, leveraging the power of AI and the Cloud. He has also co-developed two patent solutions in the areas of predictive analytics and resource optimization.
Prior to Fractal, Bhaskar was in leadership positions with Target (Enterprise Risk – Minneapolis and Bangalore), Accenture Digital (Customer Analytics), and Genpact (Lead Consultant – Financial Services).
Bhaskar is passionate about driving efforts around Sustainability. He takes a keen interest in using the power of AI and Cloud to drive customer experience, simplify processes, solve real-world problems, and have an impact on people. He has done his MA in Economics from Jawaharlal Nehru University (JNU), New Delhi, and BSc (Honors) in Statistics from Delhi University.
Director, Consumer & Market Insights – North America
Director – Analytics
Biju is the Chief Evangelist of Fractal and Chairman of FinalMile Consulting.
At Fractal, he is playing the new game that is emerging at the intersection of human and machine intelligence. He is driven by the belief that the more we understand the inscrutable algorithm in our brains, the better will be the technology we develop for our machines.
In the first 18 years of his career, while working with various advertising agencies, he had a traditional approach to dealing with human behavior. His dissatisfaction with this traditional paradigm led him to co-found FinalMile Consulting in 2007. Combining learning from Neuroscience, Behavioral Economics, and Design pioneered the practice of Behavior Architecture.
He is a BTech in Mechanical Engineering from the College of Engineering, Trivandrum, and an MBA in Marketing and Human Resources Development from Xavier Institute of Management, Bhubaneswar.
Group Director, Corporate Knowledge and Insights
VP of Strategy and Insights
Chetan is an engineering leader responsible for establishing and growing the Google Cloud practice at Fractal.
Chetan comes with nearly two decades of experience spanning roles in designing and building data engineering, business intelligence, and analytics solutions. He is experienced in building Petabyte scale data lakes and data warehouses, internet-scale, real-time analytics platforms, SaaS solutions, and product engineering. He also has expertise in building data engineering and AIML capabilities on public clouds specifically Google Cloud.
Chetan has worked with TCS, Teradata, BMC Software, Symantec, Vuclip, HSBC in roles including Principal Engineer, Principal Architect, and Senior Director.
He has a keen interest in solving business challenges using technology. He likes evangelizing technology and building high-performance teams while continuously delivering value delivery from modern cloud data platforms by applying engineering innovations. Alongside, he is also focused on simplifying the adoption of AIML on top of the data platforms. He has a bachelor’s degree in Engineering and has done his executive MBA from Symbiosis University, Pune, India.
Director, Analytics and AI
VP Data Analytics
COO and CFO
Vice President Analytics – EMEA
David is a Client Partner and leader in the insurance practice, supporting client relationship management, program delivery, and practice development. He has over 25 years of consulting experience across strategy, data and analytics, process excellence, and IT.
David has built and led the strategy and internal consulting function for a top 20 global insurer with project oversight across major functions, including underwriting, claims, servicing, customer experience, and merger integration. He enjoys helping insurers leverage analytics to enhance business performance by improving risk assessment, optimizing claims decisioning, and delivering on seamless, effortless customer and agent/broker experience.
Prior to Fractal, David has worked with Booz & Company, BearingPoint, and QBE Insurance Group. He has an MBA from Harvard Business School (HBS) and completed BA, Economics, from Yale University.
VP Analytics, Canada
Dipita is a Chief Practice Officer and leads the Consumer Packaged Goods (CPG) global practice at Fractal, designing and implementing transformative solutions for our clients.
Dipita has over 25 years of experience in enabling decisions with analytics across the largest CPG enterprises globally. She is passionate about driving impact at CPG companies by adopting a user-centric approach and implementing analytics that increase both the speed and value of decisions. Her expertise spans marketing, revenue growth, digital commerce, innovation, consumer and demand analytics.
Dipita founded The Modeling Group, an analytics consulting firm helping Fortune 500 CPG companies allocate marketing and trade promotion resources to drive profitable growth. The organization was later acquired by Nielsen. She has held various global leadership roles at Nielsen, designing & implementing analytics programs for the growth of clients.
She has a keen interest in interconnecting decision spines in organizations, digitization of decisions with AI & engineering, NextGen revenue growth with omnichannel commerce.
She has a Masters in Management and Policy from the University of StonyBrook, the USA, and a BTech in Engineering from IIT Kharagpur, India.
Divya is the founding member of the Streamflux.ai platform and is responsible for evangelizing and business development for the platform. He comes with over 20 years of experience in development, leading teams, client relationships, and product management.
Divya is entrepreneurial in his approach with experience of founding two profitable startups. He specializes in identifying, consulting, and building solutions that involve AI and machine learning. He has earlier worked with companies like IBM, Infosys, Cap Gemini before collaborating with smaller organizations and startups. He loves helping people navigate through complex jargon with easy-to-understand examples for clarity and simplicity. He believes in empowering decision-makers by building sustainable and scalable AI solutions for enterprises.
Divya has completed his B. Tech in civil engineering from NIT Warangal.
Dylan is the leader of Neal Analytics and has over 24 years of experience spanning roles in new market entry, entrepreneurship, team building, consulting, engineering, and design.
Dylan is a seasoned technology strategist and consultant with leadership experience in software and analytics solutions using global delivery platforms. He has deep expertise in machine learning, data engineering, mission-critical applications, and organization-wide strategic transformation initiatives. He has previously worked at The Arnold Group, PwC: Strategy & (formerly Booz Allen Hamilton), Microsoft, e-Emphasys Technologies, and Infor (formerly Baan).
Dylan has a keen interest in the evolution and automation of work and workflows through the convergence of data, AI, apps, insights, and automation. He is focused on the delivery of delightful customer experiences through the embrace of data and insights coupled with “real-time touches” . He believes the emergence of a more efficient and safer world is possible through optimized decisions and actions that humans and machines must achieve together.
He has an MBA from Northwestern University – Kellogg School of Management, MMM from Northwestern University – Robert R. McCormick School of Engineering and Applied Science and B.E. (Electronics) from Mumbai University.
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Guha is the product and technology leader for Samya.ai business unit. He comes with over 18 years of experience in predictive analytics and product development. Guha specializes in helping enterprises future-proof their business processes. He supports reimaging the business process in a post-AI world and creating products that manifest and embody the future state. He has a keen interest in ensuring that the best of human and machine intelligence is used to drive higher levels of objectivity and reduce bias in decision-making.
Guha has previously worked at Grainger, AbsolutData, Volvo, and Ingersoll Rand. He has a bachelor’s degree in engineering from Bangalore University and a master’s in systems and operations from IIT Madras. He has also completed disruptive strategy from Harvard Business School.
Hemant is the founder and CEO of Theremin.ai business that focuses on AI-powered alpha generation for the financial investment markets. He has over 25 years of experience that focuses on technology-led disruption in the financial markets.
Hemant is passionate about creating algorithmic solutions for automated quantitative trading. His career spans Wall Street in New York and Indian markets in Mumbai. Before Fractal, he pioneered high-frequency algorithmic trading in India with Getco/KCG. He has worked with Merrill Lynch, Citi, Morgan Stanley, and Booz Allen.
Hemant has a keen interest in applying neural networks and deep reinforcement learning to detect unique investment opportunities and harness the power of unstructured data to generate new insights. He has done MS and BE in computer science and MBA from Stern Business School, New York University.
John LaRocca, Managing Director, North America, and Europe Human Capital oversees human capital efforts, talent and performance management, organizational change efforts, staffing, benefits, and compensation. He works to create a culture that drives Fractal’s growth objectives by enabling Fractalites to be their best and to succeed both professionally and personally. A relative newcomer to the Human Capital team, John leverages a career of people leadership and a proven track record of building and leading high-performance teams. John has a history of identifying and developing strong talent, an ability to work effectively at multiple levels within an organization and to engage multi-functional teams to deliver exceptional results.
John has held a variety of leadership roles within the company in HR, operations, and client and practice leadership. Before his current role, John was the Practice Head and Relationship Leader responsible for a multi-functional team dedicated to bringing Fractal’s capabilities and assets to drive joint value between clients and Fractal through institutionalizing business-building advanced analytics.
Prior to joining Fractal, John had many years of experience applying decision science and business intelligence in the consumer packaged goods industry. He built and led analytics, media solutions, and multi-functional client teams at IRI, Ipsos, and Dunnhumby. Earlier, John worked in the marketing sciences teams at Avon and Kraft.
He has a B.S. in Industrial & Systems Engineering, Ohio University.
Kathy Leake is the CEO and board member of Crux Intelligence – an AI-based personal analyst for business professionals.
Kathy is a serial entrepreneur and founder of several technology companies, from ideation, scaling up to combined revenue of $45MM. Before Crux Intelligence, Kathy was CEO, Co-Founder, and Chairwoman of Qualia (acquired by ALC). Qualia is a pioneer of cross-device technology with a big-data platform that ingested and processed 1.5 petabytes of data and 100 billion signals, mapped to 600 million devices.
She was also the founder of Dstillery, a Social Targeting company. She developed the positioning, strategy, and go-to-market blueprint and successfully drove the company from pre-revenue to $20 million in revenue and $100 million in valuation in 2 years.
Kathy is published in industry-leading publications, including Forbes, Ad Age, Ad Week, eMarketer, CMO.com, MediaPost, Business Insider, Tech Crunch, GigaOM, Mobile Marketer, Venture Beat, and Internet Retailer.
She has been awarded Forbes “Top 11 Women Who Started Amazing Companies” and “America’s Most Promising Companies” (Qualia & Dstillery). Kathy is recognized for leadership at innovative companies by Inc. Magazine, TechCrunch, and SmartCEO, to name a few.
She has a BS in Business Admin & Management from the University of Southern California. Her interests include harnessing data and technology, including artificial intelligence, machine learning, probabilistic modeling, and algorithms for big data, to build innovative businesses.
Manish is the Chief Information Officer and a member of the Fractal executive leadership. He has over 33 years of experience spanning roles in the Navy, IT (Information Technology) project management, IT security operations, risk management, and National cyber security strategy.
Manish has the expertise in building and implementing IT security strategy, gap assessment and risk mitigation, and the transformation of operations. He has a keen interest in user behavior analytics, fraud detection, investigations & prevention, and threat hunting.
Prior to Fractal, Manish has worked at UIDAI, Microsoft India, Bharti Airtel, and the Indian Navy. Manish has a bachelor’s degree in math and physics and CISA, CEH,C|HFI, LPT. CISP, Lead Auditor.