Vijay Murugappan

Vice President, Enterprise Analytics and Process Improvement

Shikha Agarwal

Global Head of Product Growth & Analytics, YouTube Marketing

Akhil Behl

Akhil is the Head of Data Science, North America, with over nine years of experience using mathematical, statistical, and computational tools to solve decision-making problems in Consumer Packaged Goods (CPG), retail, insurance, and other industries.

Akhil has played a significant role in shaping and evangelizing Fractal’s thinking in data science with clients. He has also incubated and led Fractal’s retail & customer experimentation product business in various industries​. Further, he developed real-time bidding algorithms using Bayesian Optimization and other Machine Learning (ML) methods for a Fortune 50 CPG company.

Akhil has also developed subrogation models from unstructured data using text mining algorithms and HPC tools.​

He has a keen interest in designing experiments in business applications, ML at big data scale, optimization methods, unsupervised learning methods, entity resolution. He has an MS in Economics from IGIDR, Mumbai, and a BS in Mathematics, Hansraj College, Delhi University.

Jennifer Ball

SVP, Global Product
Marketing and Insights

Brandon Purcell

Principal Analyst

Michael Poyser

Chief Analytics Officer

Amit Gupta

Amit is the head of Integrated Marketing Effectiveness (IME) capability and a Client Partner at Fractal. He leads consulting, design and, delivery of transformative analytics engagements with global clients across industries.

Amit has over 18 years of experience in analytics and AI, strategy consulting for CPG, retail, technology, and financial services organizations worldwide, in diverse markets. He has led several large, multi-year and cross-market analytics engagements, transforming decisions across the portfolio of brands. Amit is passionate about delivering strong business value through analytics transformation, driving implementation and adoption, and leading to sustained incremental top-line or bottom-line.

Amit is an SME in the areas of omnichannel marketing optimization, price-n-promo strategy, trade fund optimization, brand positioning and communication strategy, customer analytics and consumer behavior.

He has a keen interest in designing analytics frameworks for solving complex business problems, combining business acumen with applied analytics. He holds an MBA from the Indian Institute of Management, Ahmedabad (IIMA) and a B. Arch. From Malaviya National Institute of Technology (NIT), Jaipur.

Doug Hillary

Fractal Analytics Strategic
Advisor, former Sr. VP,
Performance Analytics Group

Amit Khare

Amit is a Client Partner and is responsible for the business development and client relationship management in Southeast Asia and the GIC business.

Amit has over two decades of experience spanning business development, consulting, and delivery. In his prior responsibilities at Fractal, he focused on account management and delivery for a leading loyalty firm and was running their analytics CoE from India. He also focused on the growth of newly acquired relationships across verticals and led their delivery to create scaled strategic client partnerships.

Prior to Fractal, Amit worked at Kotak Mahindra Bank across business development and product management roles and at Cedar Management Consulting. He has a keen interest in leveraging AI and big data analytics for creating impact across client organizations. He is a Bachelor of Business Studies, from Shaheed Sukhdev College of Business Studies, Delhi University, and has done his PGDBM in Marketing and Finance from SCMHRD, Pune.​

Anindya Sengupta

Anindya is a Client Partner and offshore delivery lead in the insurance and healthcare practice. He comes with over 16 years of experience in executing and implementing projects in predictive analytics and reporting-enabled solutions. He is a thought leader, driving business transformation through AI, engineering, and design.

Anindya is an expert in solving tough business problems and implementing solutions across the insurance and healthcare value chain using advanced AIML techniques. He also guides solution design and client value realization for insurance and healthcare practices.

Anindya has a keen interest in enabling every human decision from the lenses of AI, engineering, and design. He has completed his M.Sc and M.Phil in Economics from IGIDR, Mumbai, India.


Vice President, Data Solutions

Tom Greene

Former Chief Information & Business Services Officer

Ranjit Jangam

Executive Director, Data Science

Nancy Rogers

Director, North America Strategic Analytics and Shopper Insights

Ashwath Bhat

Ashwath is a member of the executive leadership team and CFO at Fractal, driving growth with efficient capital allocation. He comes with over twenty-one years of corporate finance experience, FP&A, commercial finance, controllership, finance operations, treasury, supply chain management, pricing, M&A, and tax.

Ashwath is a finance leader with global and multi-market experience with a demonstrated history of business partnership to accelerate growth and improve business performance. Before Fractal, he worked with GE, IBM, and Nielsen.

Ashwath completed his Finance Management Program from GE and is a Chartered Accountant from India (ICAI).

Bhaskar Roy

Bhaskar is a Client Partner and part of the Asia-pacific leadership team, driving digital transformation for Fortune 500 clients across industries. He has worked globally, with significant exposure to North America, Europe, Singapore, and Australia. He comes with an experience of over 16 years across banking, financial services, hi-tech, industrial IoT, and retail.

With his expertise, he helps enterprises drive better decisions with the right strategy and problem-solving approach, leveraging the power of AI and the Cloud. He has also co-developed two patent solutions in the areas of predictive analytics and resource optimization.

Prior to Fractal, Bhaskar was in leadership positions with Target (Enterprise Risk – Minneapolis and Bangalore), Accenture Digital (Customer Analytics), and Genpact (Lead Consultant – Financial Services).​

Bhaskar is passionate about driving efforts around Sustainability. He takes a keen interest in using the power of AI and Cloud to drive customer experience, simplify processes, solve real-world problems, and have an impact on people. He has done his MA in Economics from Jawaharlal Nehru University (JNU), New Delhi, and BSc (Honors) in Statistics from Delhi University.

Kalindi Mehta

Director, Consumer & Market Insights – North America

Devendra Pagnis

Director  –  Analytics

Biju Dominic

Biju is the Chief Evangelist of Fractal and Chairman of FinalMile Consulting.

At Fractal, he is playing the new game that is emerging at the intersection of human and machine intelligence. He is driven by the belief that the more we understand the inscrutable algorithm in our brains, the better will be the technology we develop for our machines.

In the first 18 years of his career, while working with various advertising agencies, he had a traditional approach to dealing with human behavior. His dissatisfaction with this traditional paradigm led him to co-found FinalMile Consulting in 2007. Combining learning from Neuroscience, Behavioral Economics, and Design pioneered the practice of Behavior Architecture.

He is a BTech in Mechanical Engineering from the College of Engineering, Trivandrum, and an MBA in Marketing and Human Resources Development from Xavier Institute of Management, Bhubaneswar.

Ram Krishnamurthy

Group Director, Corporate Knowledge and Insights

Sanjay Pal

VP of Strategy and Insights

Chetan Dixit

Chetan is an engineering leader responsible for establishing and growing the Google Cloud practice at Fractal.

Chetan comes with nearly two decades of experience spanning roles in designing and building data engineering, business intelligence, and analytics solutions. He is experienced in building Petabyte scale data lakes and data warehouses, internet-scale, real-time analytics platforms, SaaS solutions, and product engineering. He also has expertise in building data engineering and AIML capabilities on public clouds specifically Google Cloud.

Chetan has worked with TCS, Teradata, BMC Software, Symantec, Vuclip, HSBC in roles including Principal Engineer, Principal Architect, and Senior Director.​

He has a keen interest in solving business challenges using technology. He likes evangelizing technology and building high-performance teams while continuously delivering value delivery from modern cloud data platforms by applying engineering innovations. Alongside, he is also focused on simplifying the adoption of AIML on top of the data platforms. He has a bachelor’s degree in Engineering and has done his executive MBA from Symbiosis University, Pune, India.

Raj Mukherjee

Director, Analytics and AI

Dinesh Nory

Dinesh is a Client Partner and member of the APAC leadership team.
He has over 18 years of global work experience across the practices of Retail, Telecoms, Media, and Health Tech.

Passionate about analytics, Dinesh has powered impactful digital initiatives and transformed lab experiments into high-impact customer solutions for client organizations.

Before Fractal, Dinesh was at the forefront of several digital transformation initiatives at Sky UK, such as a 1:1 customer decision platform, enterprise forecasting solutions, ML portfolio optimization, and GCP cloud migration. He also successfully led the analytics portfolio for Sky Premiums and Sky Products. Prior to Sky, Dinesh led the analytics portfolio for TalkTalk UK. He also brought excellent business value as a senior consultant for Amway (US) and Upromise (US).

Moreover, he harnessed his expertise in analytics for a more significant impact during the COVID-19 pandemic. Dinesh effectively scaled multiple technology solutions for efficient patient management for the Government of Karnataka’s COVID-19 response in partnership with the State War Room and BBMP. Ever since, he has been serving as a pro bono Technology Advisor & Consultant for the Government of Karnataka Forest Department, delivering data-driven solutions for the conservation of forests and environment sustainability.

Dinesh has a Bachelor of Technology in Mechatronics Engineering from Mahatma Gandhi Institute for Technology (MGIT), Hyderabad, India. He did his Master’s in Industrial Technology from Eastern Michigan University, Michigan, USA.

Tamer Soliman

VP Data Analytics

Vikas Choudhury


Steve Martin

Vice President Analytics – EMEA

Mike Poyser

VP Analytics, Canada

Jan-Pieter Lips

President, International

Dipita Chakraborty

Dipita is a Chief Practice Officer and leads the Consumer Packaged Goods (CPG) global practice at Fractal, designing and implementing transformative solutions for our clients.

Dipita has over 25 years of experience in enabling decisions with analytics across the largest CPG enterprises globally. She is passionate about driving impact at CPG companies by adopting a user-centric approach and implementing analytics that increase both the speed and value of decisions. Her expertise spans marketing, revenue growth, digital commerce, innovation, consumer and demand analytics.

Dipita founded The Modeling Group, an analytics consulting firm helping Fortune 500 CPG companies allocate marketing and trade promotion resources to drive profitable growth. The organization was later acquired by Nielsen. She has held various global leadership roles at Nielsen, designing & implementing analytics programs for the growth of clients.

She has a keen interest in interconnecting decision spines in organizations, digitization of decisions with AI & engineering, NextGen revenue growth with omnichannel commerce.

She has a Masters in Management and Policy from the University of StonyBrook, the USA, and a BTech in Engineering from IIT Kharagpur, India.

Dylan Dias

Dylan is Chief Alliances Officer and leads the Partnerships & Alliance function at Fractal. This includes business development, marketing, and co-selling with cloud hyperscalers and data & AI platform companies.

Previously, he led Neal Analytics, an Azure-focused consulting and services company that was acquired by Fractal. Dylan has over 25 years as a technology strategist and consultant with leadership experience in software and analytics solutions using global delivery platforms. He has deep expertise in machine learning, data engineering, mission-critical applications, and organization-wide strategic transformation initiatives. Prior to leading Neal, he worked at The Arnold Group, PwC: Strategy & (formerly Booz Allen Hamilton), Microsoft, e-Emphasys Technologies, and Infor (formerly Baan).

Dylan has a keen interest in the evolution and automation of work and workflows through the convergence of data, AI, apps, insights, and automation. He is focused on the delivery of delightful customer experiences through the embrace of data and insights coupled with “real-time touches” . He believes the emergence of a more efficient and safer world is possible through optimized decisions and actions that humans and machines must achieve together.​

He has an MBA from Northwestern University – Kellogg School of Management, MMM from Northwestern University – Robert R. McCormick School of Engineering and Applied Science and B.E. (Electronics) from Mumbai University.

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Gaurav Sachar

Gaurav is a Client Partner and head of Trial Run in the business experimentation platform at Fractal. He has a deep experience of over two decades across diverse domains of analytics consulting, project management, sales, and marketing. Over the years, Gaurav has honed his specialization in cross-functional team collaboration across the business and central analytics verticals. He has evangelized AI solutions with senior leadership and incubated central analytics hubs at Fractal.

Gaurav also brings a wealth of expertise in collaborating with CIOs of CPG and retail organizations to architect AI and advanced analytics solutions for addressing multiple business needs in route-to-market, pricing, demand forecasting, and data management. He has efficiently operationalized AI programs at scale, creating sustainable value for Fortune 100 enterprises.

Gaurav is driven by the power of AI and analytics, developing products enabling enterprises to draw accelerated value from their data assets. He believes in integrating AI to deliver more ingenious innovations, efficient business execution, and product supply in customer-facing industries.

Before Fractal, Gaurav worked at Tech Mahindra, Schindler Elevators, and ABB. He has a Post Graduate degree in Business Administration from the Indian School of Business (ISB), Hyderabad, India.

Guha Athreya​

Guha is the product and technology leader for business unit. He comes with over 18 years of experience in predictive analytics and product development. Guha specializes in helping enterprises future-proof their business processes. He supports reimaging the business process in a post-AI world and creating products that manifest and embody the future state. He has a keen interest in ensuring that the best of human and machine intelligence is used to drive higher levels of objectivity and reduce bias in decision-making.

Guha has previously worked at Grainger, AbsolutData, Volvo, and Ingersoll Rand. He has a bachelor’s degree in engineering from Bangalore University and a master’s in systems and operations from IIT Madras. He has also completed disruptive strategy from Harvard Business School.

Hemant Kothavade​

Hemant is the founder and CEO of business that focuses on AI-powered alpha generation for the financial investment markets. He has over 25 years of experience that focuses on technology-led disruption in the financial markets.

Hemant is passionate about creating algorithmic solutions for automated quantitative trading. His career spans Wall Street in New York and Indian markets in Mumbai. Before Fractal, he pioneered high-frequency algorithmic trading in India with Getco/KCG. He has worked with Merrill Lynch, Citi, Morgan Stanley, and Booz Allen.

Hemant has a keen interest in applying neural networks and deep reinforcement learning to detect unique investment opportunities and harness the power of unstructured data to generate new insights. He has done MS and BE in computer science and MBA from Stern Business School, New York University.

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Manish Tiwari

Manish is the Chief Information Officer and a member of the Fractal executive leadership. He has over 33 years of experience spanning roles in the Navy, IT (Information Technology) project management, IT security operations, risk management, and National cyber security strategy.

Manish has the expertise in building and implementing IT security strategy, gap assessment and risk mitigation, and the transformation of operations. He has a keen interest in user behavior analytics, fraud detection, investigations & prevention, and threat hunting.

Prior to Fractal, Manish has worked at UIDAI, Microsoft India, Bharti Airtel, and the Indian Navy. Manish has a bachelor’s degree in math and physics and CISA, CEH,C|HFI, LPT. CISP, Lead Auditor.​