There is a rapid shift of demand for many product categories, with some experiencing an unprecedented surge in sales, while others see flagging demand. There is a need for a COVID-19 adjusted Category and Portfolio Plan, both for the Annual Operating plan period and Stat-plan period.
We have developed a population mobility index using Google Mobility data to capture the intensity of lockdown and social distancing for the short term; At the same time, accurately assess demand at each phase of the pandemic in the post COVID-19 period. The model is continually updated as new data comes in.