Ashish Agarwal

Vice President – Head of Member Marketing Strategy

ainyc overview

Organizations today are banking on AI for their toughest business challenges. Be it big or small, every problem has become an AI problem. It is becoming more and more relevant and ubiquitous. Although AI has become an indispensable component of all solutions and problem solving, it is not a self-sufficient component.

The larger the business, the larger are their problems and that too at worldwide complexity and a scale of millions of consumers. AI comes to rescue while solving these problems and delivering higher value, but that alone is not enough. Building pipelines to drive decisions in real-time and solving these problems by making humans behave the way we want to behave have become extremely crucial elements in problem solving.

Ash Ambani

VP, Global Insights &
Analytics

Distribution of Water Wheels, 2019

For the second year in a row, Fractal CSR volunteers visited villagers in the — District of Maharashtra to distribute much needed water wheels in the ecologically fragile belt. Enabled by Fractal CSR Partner – Habitat For Humanity India.

Fractal’s Annual Secret Santa Campaigns in Bengaluru, Gurugram and Mumbai

Facilitated by Fractal CSR, each year, Fractalites play secret Santa to children nestled in CSR Partner programs across India.

The Tata Mumbai Marathon, 2019

First time as well as regular runners from Fractal turned out to actively participate in the Tata Mumbai Marathon, 2019.

Tree plantation drive in Bengaluru

Volunteers from Fractal participated in the Say Trees tree plantation event along with other citizens of Bengaluru to help build forest cover in the city.

Powering smarter selling in the field with a sophisticated recommender engine

It’s a solution from the Fractal e-route to market suite. The e-route to market is a suite of solutions to drive both width and depth of sales and effective promotions in modern and traditional trade markets.

The Innovation

To improve field sales enablement, it’s become imperative to transform go-to-market operations. That means digitizing market mapping to create more selling points and digitizing promotions and merchandizing to sell efficiently.

Until now, it has been a challenge to implement scaled recommender system as a field sales enablement system on the market that uses machine learning and integrates easily with OMS/DMS in traditional data dark markets.

Fractal’s Smart Order is here to help. The solution enables smart selling through a sophisticated recommender engine to empower field sales operations to sell more across selling points and channels. We’re helping drive field sales enablement through visibility and personal analyst capabilities.

Value Delivered

Our clients have seen a 5-10% growth, depending on adoption growth rate in base sales after implementing Smart Order and our Field Sales Enablement tool as a part of digitizing their Route to Market.

Key Features

  • Customized recommendations for field sales operations
  • Highly scalable and easy to integrate into existing tech stacks in both traditional and modern retail
  • Visibility solution designed for field sales enablement