Most B2B buyers rely on the ‘voice of the web’ to evaluate sellers, creating a footprint of data on buyers’ interests. To drive sales, companies must use these data trails to understand buyers’ needs, identify the right leads, and reach out to them on their terms with timely and contextually relevant information and offers.
With AI and analytics, your company can understand buyer behavior—before, during, and after the purchase—to drive smart interventions at key stages of the buying journey. You can use analytics on browser behavior to identify and prioritize high-quality leads. You can leverage AI to identify next best actions and deliver personalized communications to drive sales.
That’s how data can help your company take control of the B2B buying journey. It will empower your marketing, sales, and product teams to work together to influence sales in your favor, all while reducing sales cycle times.