Mrunali Majmudar Sathe

Mrunali leads the Consumer Packaged Goods (CPG) global practice at Fractal. She is focused on strengthening client relationships, helping them achieve their digital transformation goals.

Mrunali has over 25 years of experience in the CPG industry, leading brand P&L, marketing insights, analytics operations, and client partnerships. She has the expertise in enabling enterprise digital transformation by translating business goals into D&A strategy, leveraging data science, data engineering, and design thinking.

Mrunali is passionate about ensuring digital programs are set up for success with a ‘design first’ approach driving high adoption. She is a business leader and ex-entrepreneur and has previously worked at P&G and Marico brand teams.

Mrunali is interested in building interconnected decision spines in organizations, digitizing decisions with AI & engineering, analytics strategy for CXOs, and high adoption digital culture. She has completed her B.Sc. in Mathematics and MBA from Mumbai University, India.

Mythreyi Mukund

Mythreyi, the Chief Practice Officer for Fractal’s Industrial Manufacturing, Energy, and Travel, brings more than two decades of expertise spanning technology, process outsourcing, analytics and operations. She fosters strategic client partnerships across industries at Fractal, steering their digital transformation journey. She crafts scalable programs across functions by integrating process enhancement, engineering, AI, and design.

Prior to Fractal, Mythreyi contributed to Genpact’s CPG & retail analytics team, crafting analytic products and solutions. Additionally, she bolstered MindTree’s analytics growth efforts for Europe and APAC, across industries.

Mythreyi has a fervor for analytics as a driver of sustainable and swift business outcomes. She believes in the power of bringing disparate data sets together to derive actionable insights at scale, adhering to Fractal’s ethos of responsible analytics.

Educationally, Mythreyi holds a Post Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad, India, complemented by a Bachelor’s in Engineering from MN National Institute of Technology, Allahabad, India.

Natwar Mall

Natwar is the member of the executive team and the Chief Transformation Officer at Fractal. He is also the founder of Crux Intelligence and serves on the board of Analytics Vidhya.

His passion is to help global clients in their AI transformation journey, incubate and nurture breakthrough ideas, and build high-performance teams. In his earlier roles, Natwar played a key role in building our CPG practice, founded Fractal’s data science lab called Fractal Sciences, and incubated Crux Intelligence.

In his current role, Natwar is leading a global engineering team to operationalise our client’s data-to-decisions platform and partner them in their digital transformation.

Neeraj Sharma

Neeraj Sharma is a Client Partner and an award-winning technology executive with over two decades of experience including the unique blend of the healthcare industry and consulting. He combines his healthcare knowledge with advanced analytics and AI to solve healthcare problems, particularly in clinical, payment integrity, and member experience areas.

Neeraj is a visionary leader who sees technology as a business differentiator and helps healthcare organizations to optimize business outcomes using innovative technology solutions. Prior to Fractal, he held senior leadership positions with various notable Fortune 500 organizations and led many large-scale transformations. He is a recipient of multiple corporate awards and leads large global teams in North America and Asia. He also acts as a strategic advisor/angel investor to a few start-ups.

He holds MBA from The Wharton School with majors in Strategy, Finance, and General Management and a Bachelor of Technology from the Indian Institute of Technology (IIT). He combines his Wharton MBA with executive training from Harvard and Stanford.

Neeraj is passionate about education and youth development and has served on the board of various non-profit organizations and currently is on the board of Lion’s Heart (a non-profit for teen volunteers and leaders). He is a movie buff and loves traveling, particularly to the national parks.

Pavan Palety​

Pavan is a growth leader for new industries and geographies, across all services and product businesses. He has experience of over 15 years spanning across roles in business development, customer success, and regional P&L leadership in analytics and AIML.

Pavan founded a Sequoia-funded startup,, now acquired by Fractal. It’s an AI-led demand forecasting product aimed at the CPG industry. He has been an advisor to various Indo-US startups and now looking to grow in the US and Europe.

Pavan is passionate about selling large and complex deals to Fortune 500 clients based in the US and Europe across industries. He is also interested in building, developing, and leading high-performance sales and customer success teams, consistently exceeding revenue targets and client expectations.

He has previously worked at TCS, Mu Sigma, and MarketsandMarkets. He has a bachelor’s degree in Technology from the National Institute of Technology, Trichy, and completed a senior executive finance program from London Business School.

Pranay Agrawal

Pranay has led Fractal in powering every human decision in the enterprise through data and analytics. Pranay has led Fractal to be one of the most respected analytics companies in the world. Fractal is working with over 50 Fortune 500 companies helping them drive better business outcomes by embedding analytics in their decisions and processes.

Fractal is well recognized for its client-centricity with a Net Promoter Score of over 70%. Forbes recently ranked Fractal as the 7th best-funded analytics company in the world, the Great Place to Work Institute rated them as the “Best Company to work” for in the analytics industry, Fractal was also called out as a “Cool vendor in analytics” by Gartner, Forrester rated them as a “Top provider for Text analytics” for their product dCrypt.

He has an MBA from the India Institute of Management (IIM) Ahmedabad, Bachelors in Accounting from Bangalore University, and a Certified Financial Risk Manager from GARP.

Prashant Warier

Prashant heads – our healthcare business using deep learning to help diagnose disease and recommend personalized treatment plans from healthcare imaging data.

He has 15 years of experience in architecting and building advanced analytics solutions in the fields of personalized marketing, targeted digital advertising, merchandize planning and network optimization. Prior to Fractal, Prashant founded AI-powered personalized digital marketing firm Imagna Analytics which was acquired by Fractal in 2015. Earlier, he worked with SAP and was instrumental in building their Data Science practice.

Prashant has a PhD and MS in Operations Research from Georgia Institute of Technology; BTech from IIT Delhi.

Prithwish Dev​

Prithwish is a Client Partner for Fractal’s retail practice. He comes with industry experience to drive end-to-end sales and business operations and franchisee networks, including network setup and growth. Prithwish has also worked extensively in primary and secondary sales, BTL marketing campaigns, and supply chain.

In his work, he has brought the business side of learnings to the AI world, consulted, and grew global client relationships across retail, CPG, and hospitality industries, and has been a partner to over 25 Fortune 500 enterprises. He has led high-performing sales and account management teams and has been the single point with end-to-end accountability to drive portfolio growth and develop meaningful relationships.

Prithwish has a keen interest in enabling client value realization through the ethical use of data and analytics. He has completed his MBA in marketing from the Institute of Management Technology (IMT), Ghaziabad, and has a bachelor’s degree in technology and computer science from Kurukshetra University.

Rajeswari Aradhyula

Raj leads the design capability in Fractal. Her passion is people, culture, and building an inclusive workplace. In her career span of over two decades, Raj’s focus has been on building engaged teams and driving a culture of data-driven decision-making.

Raj has a Master’s in Mathematics, and in her most recent role, she was the Chief People Officer at Fractal. Previously, she has also played consulting leadership roles for Fortune 500 companies in the hospitality, insurance, and CPG industries.

Ram Prasad

Ram is a member of the executive leadership team at Fractal and leads FinalMile Consulting to do pioneering work in the development sector. He has co-founded FinalMile and has built a world-class team of behavioral scientists and designers.

He has built the development sector practice at FinalMile and led multiple successful endeavors in global health and development across continents, involving health areas like HIV, Reproductive and Maternal Health, Financial Inclusion, Road Safety, Nutrition.

Ram has several published papers in academic journals and is a regular speaker at conferences. He has worked previously with Unilever and Wipro. He has done a Masters in Finance and Marketing from The Chartered Financial Analysts of India and a Bachelor in Business Management from Bangalore University. His interests lie in integrating AI, Data Science, Behavioral Science, and Design to address complex health and social challenges.

Rasesh Shah

Rasesh is the CIO and Head Global Business Services. Prior to joining Fractal, Rasesh was the Offshore Unit Head for a large account, managing over 600 people at Mastek, and a Group Software Manager at Tata Infotech Ltd. (now part of Tata Consultancy Services).

Rasesh received his MBA from NMIMS and Bachelor of Engineering in Electronics from Mumbai University.

Ritesh Radhakrishnan

Ritesh heads technology at as the Chief Technology Officer and drives the product strategy and technology roadmap.

Ritesh has over two decades of varied experience, conceptualizing, architecting, and building highly scalable B2B/B2C products and applications. He is focused on building and managing highly skilled technology teams and orchestrating different functions like product management, delivery, sales, and marketing to successfully deliver world-class products and services.

Before Senseforth, Ritesh was a VP at Moonraft Innovation Labs, a global design and customer experience company. He helped build a robust team, lay the technology foundation, get good deals and incubate ideas like telematics-based apps, Doofles, smart interactive tables, and displays among others. Other than Moonraft, Ritesh has also worked with Infosys Technologies.

Ritesh is passionate about Senseforth’s mission to make technology human-like. His focus areas are Natural Language Processing, speech recognition, and other technologies at the intersection of human-machine interactions. He has done his BE from Visvesvaraya Technological University, India.

Rohini Singh

Rohini is the Chief People Officer at Fractal with over 19 years of multi-functional experience. She has worked across a range of industries such as Consulting Services, Aviation, Manufacturing & Retail. Key skills include leading cultural transformation, change management, talent acquisition, and talent management.

Rohini joined Fractal to set up the Global Talent Acquisition Capability and lead Special Initiatives. She also incubated the Wellbeing function at Fractal and gave shape to the firm’s charter on diversity and inclusion.

Rohini has previously worked at Jet Airways, Essar Group, and Amrop International. She has a keen interest in using AIML and analytics to drive people decisions that impact employees through their career journey within the organization. Rohini has a bachelor’s and Master’s in Psychology (Organizational Behavior) from Delhi University.

Rohit Joshi

Rohit is the leader of ANZ business, responsible for growth, client development, and P&L. He comes with over 19 years of experience in the ICT, Cloud, Data Analytics, and AIML industry, with a focus on start-ups in Australia and New Zealand.

Rohit has worked with some of the most admired ASX 20 brands in BFS, insurance (P&C, health), telco, CPG, and aviation. He is keen on delivering insights at scale by bringing in the relevant data to power AIML and democratize consumption. He has previously worked at Infosys, Gartner, Macquarie, and HP.

Rohit has a bachelor’s in Management from Southern Cross University and a Masters’ degree in Information Technology from the University of Southern Queensland.

Sagar Shah

Sagar is a Client Partner and part of Fractal Dimension focused to solve complex problems using AI, engineering, cognitive sciences, and human-centered design. He has consulted with Fortune 100 C-suite to strategize and deliver over a hundred impact programs in marketing, sales, finance, e-commerce, analytics, IT (Information Technology), and R&D functions.

Sagar is amongst the early Fractal members driving 100X growth over 14 years. He works towards solving sustainability, Responsible AI, gender-neutral fashion, cyber-insurance, C-suite growth agenda, insurance underwriting, healthcare digital adoption, home loans, disintermediation for DTC, rethinking customer acquisition, and engagement with personalization 3.0, among others.

Sagar has actively worked with NASSCOM, supporting two initiatives: responsible AI framework and unlocking the value from India open government data ( He is an active speaker at conferences and LinkedIn live sessions.

He is also the author of the novel ‘Overrated’ and is working towards writing another one in the non-fiction category ‘A millennial apologie.’ He has a keen interest in solving complex problems for business, society, and the planet with an inter-disciplinary approach in a responsible, inclusive, and sustainable manner.

Sagar has completed his bachelors and master’s in chemical engineering from IIT, Mumbai, and has done research at NCBS Bengaluru, and the University of Karlsruhe, Germany.

Sandeep Bhogaraju

Sandeep leads the Supply Chain analytics practice, consulting, and delivery at Fractal. He is focused on enabling clients on the digital supply chain transformation, enabling data to decisions across supply chain functions, and driving the adoption of analytics solutions.

Sandeep comes with over two decades of supply chain domain experience spread across analytics, consulting, and IT in the CPG and retail industry. He comes with a proven track record of delivering analytical solutions across S&OP transformation, inventory optimization, manufacturing, and IIoT analytics along with optimizing logistics and distribution and sourcing analytics. Over the years, Sandeep has performed multiple roles, including business system leader for customer service & logistics, solution head & architect, practice management, and CPG consultant.

He has a keen interest in problem-solving, AI, and ML with its applications to CPGR and at large to humanity. Sandeep has a Bachelor’s degree in technology from Sri Venkateswara University.​

Route to Market

One of the perennial questions which Sales team across CPGs are trying to solve is How to ensure that their products are at the right place and for the right value? How to ensure the execution at the store happens? AI helps in bringing the right product to the right store. A single scalable platform that connects CPG enterprises to the shopper through AI and problem-solving capabilities ending the manual and disconnected decision-based business.

Our Route-to-market (RTM) journey is broken into five sections:

  • Where to sell: Identify the areas where CPGs need to increase their reach and enhance focus. AI helps in answering finding the right place.
  • What to sell: How to get the right product to the store? Using AI, localize the assortment at the store level. Answers the question of the right product at the right place.
  • How much to sell: Identifying the products to sell and how much to sell with AI-based algorithms, avoiding OOS issue at store.
  • How to Serve: How to effectively use the sales force? How to improve the productivity of the sales force? AI-based assistant for the sales force with scheduler and dynamic routing capabilities. The fully automated solution helps in planning the route for a sales representative and manages the daily schedule, right from store visit to activities that need attention. Ensuring the sales force does what they do best – ‘Selling’
  • Gain share of wallet: Real-time collaboration to know and understand the shopper better, is the key to win their wallet. Using behavioral science and image analytics we gather insights on the shopper and their behavior at the shelf, promoting short term lift along with a long-term strategy of selling in-store.
Sandeep Dutta

Sandeep is a member of the executive team at Fractal and is the Business Head for Middle East and Asia-pacific region. Additionally, Sandeep is helping take Fractal’s healthcare AI product ( to market. He also leads a few of our strategic client relationships globally and heads our Gurgaon office.

Sandeep has close to 24 years of global experience spanning IT, BPO and E-Business with companies like Mphasis, TCS, HP and Wipro. He has played leadership roles in P&L Management, Strategy, Business Development, Operations and New Business start-up. He has worked in the US, Europe and India Geographies and has managed extended sales and delivery teams in these regions.

He has an MBA from the Indian Institute of Foreign Trade, MBE from Delhi University and BA (Eco) Hons from Sri Ram College of Commerce.

Sankar Narayanan (SN)

Sankar is a member of the executive leadership team at Fractal and global practice leader for Banking, Insurance, Healthcare & Technology.

He has 18 years of multi-market experience supporting more than 100+ organizations achieve measurable top line/bottom line impact through AI, Data Engineering & Design. Keen interest & expertise in customer analytics, marketing & sales effectiveness, cost optimization, and functional transformation through advanced analytics. Previously with IBM, SunGard and Sallie Mae Corp. in business analysis & product development.

He has an MBA from Indian Institute of Management, Ahmedabad, Bachelor of Engineering, Control Systems from Madras University, and Big Data Opportunities, Challenges & Applications certificate from Massachusetts Institute of Technology.

Satish Raman

Satish serves as Chief Strategy Officer for Fractal, where he drives group-wide formulation, development and execution of Fractal’s corporate strategy, including leading the company’s efforts in corporate development and long term capital planning, origination, execution and deployment.

With over 20 years of experience, Satish has deep expertise in strategy, corporate development, corporate financings and investing. Over the course of his career, he has worked at start-ups, an investment bank, a Big 4 firm and in Fortune 500 environments to create, build, and drive strategies for revenue growth, global expansion, enhanced shareholder value, and market leadership. He also has tremendous multi-cultural experience, having worked across the US, Europe, Middle East and Asia.

Since joining Fractal in mid 2017, he has led the $200 million investment from Apax Partners, the acquisitions of 4i and Final Mile,, Zerogons (Streamflux); the strategic investments in and Analytics Vidhya; a minority investment in Rx.Health; and the external equity financings and spin outs of and Prior to Fractal, Satish held various roles at Sutherland Global, Spark Capital and KPMG.

Shailendra Singh

Shailendra is the Chief Growth Officer at Fractal. He comes with over 27 years of experience spanning building a unicorn,, acquired by Fractal. Shailendra specializes in guiding enterprises with their GTM strategies, helping them scale, win clients and become successful in the journey. His expertise helps build commercial effectiveness, ensuring that customer acquisitions are strategic and profitable with a win-win relationship.

At Fractal, Shelly is focused on building new geography, helping in the acquisition and growth of the select practice, and contributing towards the billion-dollar revenue company across services businesses.

Previously, Shelly built as the founder and CEO. He has also worked at MarketsandMarkets, Mu Sigma, IBM, and Daksh. He has a keen interest in monetizing data, getting signals and avoiding noise, and empowering people to make impactful and sustainable decisions using the power of AI, engineering, and design. Shelly has a bachelor’s degree in commerce from Delhi University, ICWAI, from Delhi, and completed an executive program for negotiations from Harvard Business School.